Conor Lee

And so if someone, let's say, oftentimes what we do is you work with a company and we would, uh, they would work with them for three months or six months or a year, whatever it is, they get their outbound process up and running.

Uh, and then we just supply them with data.

So that, that's why our, that's our, our churn rate is very low.

Yeah.

Yeah, that can be difficult.

I mean, you know, it can be difficult to understand, you know, leads are leads are leads.

I mean, if everyone can get the same data, that can be hard to differentiate.

And so I think what, you know, not that secret HipLead, but one of the reasons why HipLead has been able to be around this space and be successful and

without taking a lot of outside revenue or whatnot, has been the fact that we lay it on humans in areas where humans are best.

So understanding how to do things using our knowledge and then being efficient about passing that on to our customers.

So it's not a high-touch consulting product.

It's a light-touch consulting product.

But when we do touch, it adds a lot of value.

Yeah, it can be difficult.

You know, at the end of the day, it can.

Yeah, no, I agree.

I mean...

Um, I think, you know, we, we want to get to a place where, um, as a bootstrap company that, that, that we feel comfortable to, to go in and rip the bandaid off.

Uh, so we've got five in SF and, and another 12 around the world.

So, um, we've gotten a few other, other new, um, customers as well.