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Conor Moules

πŸ‘€ Speaker
843 total appearances

Appearances Over Time

Podcast Appearances

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

I was very lucky because the people that I was generally selling to, not to generalize, but the people who were at home during the day overwhelmingly were women who I had been selling to in Peter Mark, obviously, and servicing there.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

So same demographic, different conversation.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

Same demographic, different conversation.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

But obviously, the same kind of skills that you learned in Peter Mark around conversing and around listening, especially, really lended themselves to the role.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

so i did that for a couple of months and done really well like very quickly i was kind of hopping out leaderboards and that kind of stuff um

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

And that business is actually ran by an Irish guy and his wife, a lady called Lisa Fenellis, who looking back on it was definitely one of the people who changed my life completely.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

She had just been hired as a regional marketing director for a BI company called Click.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

They were so business intelligence.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

So it was kind of at the time where people were taking Excel.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

being able to upload it into dashboards, essentially, and to be able to visualize their data and be able to make informed business decisions outside of a spreadsheet.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

Tableau would be another pretty big BI company.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

And she obviously was the first hire from a marketing perspective, and she needed to create a business development function.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

Big problem that they had in that company was that they were brilliant at converting deals, terrible at getting them.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

So Lisa came to me.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

I essentially, I think we were at a barbecue in her house and she had said that she heard I was really good, really talented.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

I was probably a little bit raw and you needed some kind of shaping up.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

But she had this role available and she thought I'd be good for it.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

Would I be interested?

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

And I just jumped at it.

The Entrepreneur Experiment
EE502 - How He Turned 173 Salon Conversations Into a Startup That Raised €4.9M | Conor Moules

It was in North Sydney.