Corey Grant

So when we did the rebrand, I mean, it was announced at CES.

We kind of broke it down into, well, Alienware remains because, I mean, obviously everyone knows Alienware for gaming.

But we have Dell, which is just Dell.

And that is for kind of homeschool play, right?

That is, you know, something you'd have as a personal device at home, something your kid takes to school, just something my parents would use, et cetera.

You have Dell Pro.

So think Dell Pro as in professional games.

That is your traditional, both desktop and laptop, your managed IT device inside a corporate environment, a business, the security, you know, reliability, et cetera.

And then you have Dell Pro Max, which is me.

So max performance and basically, yeah, design, you know, very different.

And then the other thing that they did as we're still kind of going through the rebrand because we have, you know, different development cycles for products and stuff.

Yeah.

Um, the other thing that was interesting is that that problem I told you where you could go get in this, you know, every single spec for all the brands.

It's not the case.

Like previously in precision, you could get our, our mobiles were the three, five, seven series.

Well, you could get this 5,000 ADA card in both the five and the seven series.

Now you can't in our, on our premium line, you can only go up to the 3000 Blackwell.

But if you want like the 5,000 Blackwell, 24 gigs and a mobile GPU, which is insane.

You have to go to the plus.

So it really, based on what you need, it will very quickly direct you into what we need.