Corey Grant

We had Inspiron, we had Alienware for gaming, but we also had G-Series for gaming.

We had Vostro, which was an Inspiron, but that was designed for business.

We had Precision, which was a workstation.

But we had an XPS that also had a GPU, but that wasn't for gaming.

And we had Latitude.

We had all these disparate brands.

And when Dell did kind of the study and market research, when people ask like, hey, what model do you, what system do you have?

They always said Dell.

Very few knew like, oh, I had a Precision.

Even though Precision was one of the higher recalls along with the XPS and Latitude.

But is that everyone remembered Dell, but they didn't necessarily know the brand.

And the problem with brands, when you have separate brands, you have separate teams, you have separate people leading them, and there's going to be bleed over, right?

Like, for example, we had...

G series, which is a gaming had a, you know, a G force card.

And, but we also had Alienware, but those kind of creep in, like, what do you buy to the point where you are going to Dell.com and you're like, Hey, I want something with an I seven 32 gigs.

And you could have bought a computer with every single one of those options from every brand.

And like at that point, you're like, well, what am I buying?

I don't know.

And it was just too much.

It was too much.