Corey Knowles

They're doing it because they believe in the mission.

They're excited about what they're working on.

They want to be a part of something.

And I'm not saying you should go work 80 hours.

That's not at all what I'm saying.

But that's the kind of thing, the kind of drive you need from the people who are going to be your innovators.

That's generations of AI down the road.

It is.

I think you have your A-team, for lack of a better word, and you trust those people to make the thing happen.

On that note, big thanks to Henry Schuch for pulling back the curtain on ZoomInfo's AI playbook.

If you take away one idea today from him, and I hope you take away a whole lot of them, but let that one idea be this.

Data quality may not be exciting, but it's absolutely everything as we move forward in this AI space.

Your data has to talk to one another.

And having that in place opens so many doors for what you can do with AI.

Context engineering.

Context engineering, buddy.

That's the game.

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