Corey Knowles

$50,000 for the cameras and we go with the iPhone.

They're doing their job.

It's really cool to be able to have a thing like boards where you can integrate that type of work, that part of the process into your existing pipeline.

I imagine where it's really easy to be like, all right, send this to After Effects, send this to wherever.

At Adobe Max last year, when they showed off the auto rotoscope tool, like you could hear the oxygen suck out of the room as people were like...

Here's the thing we hate doing.

Nobody likes rotoscoping.

And how much time does that take from beginning to end then?

That's awesome.

You know, it's funny, too, because, you know, you always hear, you know, greatness is a thing you're born with.

But sometimes it's a thing ripped out of you, kicking and screaming to stay in.

Sometimes it's just just that raw or your overconfidence.

Absolutely.

You know, we see that in every industry.

We cover AI very directly, but we also talk with people who are scientists.

We talk with people who are building things.

And in doing that, one of the things that stands really, really true is that AI is at its most powerful in the hands of an expert at a specific thing.

They know the questions to ask.

They know what they're looking for.

They know what it's called to spin a camera horizontally.