César Couto Ferreira

When I was a kid, I was always keen for biology, for science. And I went to the biotech. And I had the opportunity to do this scholarship. And I went to France. I was an high performance athlete when I was 19. And this is obviously the passion of my life. But I had a family that was in media. All my family from my mom's side, basically, they were working in media and radio.

When I was a kid, I was always keen for biology, for science. And I went to the biotech. And I had the opportunity to do this scholarship. And I went to France. I was an high performance athlete when I was 19. And this is obviously the passion of my life. But I had a family that was in media. All my family from my mom's side, basically, they were working in media and radio.

Philosophers, they were thinkers, basically. Very creative people. And my brain in a way was divided. I've always wanted for the logical side of things, but my DNA, let's put it like this, my genetics and my environment was pushing me to arts and to be creative. There was a time that I finished my graduation and I thought, okay, I'm going to do biotech and I'm going to work with wine.

Philosophers, they were thinkers, basically. Very creative people. And my brain in a way was divided. I've always wanted for the logical side of things, but my DNA, let's put it like this, my genetics and my environment was pushing me to arts and to be creative. There was a time that I finished my graduation and I thought, okay, I'm going to do biotech and I'm going to work with wine.

I'm going to do it. Everything I dream of, but my passion was radio. And this is really good because we're doing a podcast. So this for me is really nice. So radio just was raving for me. It was calling me and my dreams obviously was resonating. And I had this amazing opportunity to become a radio DJ. Quite early in my life. And I was studying at the same time and doing radio at the same time.

I'm going to do it. Everything I dream of, but my passion was radio. And this is really good because we're doing a podcast. So this for me is really nice. So radio just was raving for me. It was calling me and my dreams obviously was resonating. And I had this amazing opportunity to become a radio DJ. Quite early in my life. And I was studying at the same time and doing radio at the same time.

And I finished my grad and suddenly someone asked me, and this is really funny because I was having this coffee conversation. And someone was listening to me and saying, are you that guy? And I said, yeah. And he said, do you want to work for my radio? Can be the radio manager. I was 23 years old. And I became a radio manager. Then I accepted and I was quite successful. And then television came.

And I finished my grad and suddenly someone asked me, and this is really funny because I was having this coffee conversation. And someone was listening to me and saying, are you that guy? And I said, yeah. And he said, do you want to work for my radio? Can be the radio manager. I was 23 years old. And I became a radio manager. Then I accepted and I was quite successful. And then television came.

I just became this TV host for a local TV channel. In a very brief moment of my life, in three, four years, my dream come true. I always said that I wanted to work for MTV. I was always watching MTV when I was a kid. And I was honestly, I'm going to work one day. I'm going to work on MTV. But I never thought that was possible because this is a channel in the US.

I just became this TV host for a local TV channel. In a very brief moment of my life, in three, four years, my dream come true. I always said that I wanted to work for MTV. I was always watching MTV when I was a kid. And I was honestly, I'm going to work one day. I'm going to work on MTV. But I never thought that was possible because this is a channel in the US.

I never felt that they were going to come to Europe. I never felt they were going to come to Portugal. And I never felt I was going to get out of Portugal. I'm 49. This is almost like 22 years ago. And it happened. Suddenly, I got into MTV. I signed a deal with them. They launched MTV Portugal. And in 2003, I just moved to London. And everything was new to me.

I never felt that they were going to come to Europe. I never felt they were going to come to Portugal. And I never felt I was going to get out of Portugal. I'm 49. This is almost like 22 years ago. And it happened. Suddenly, I got into MTV. I signed a deal with them. They launched MTV Portugal. And in 2003, I just moved to London. And everything was new to me.

And this is the first step for me to discover the world by myself in this big company. And I was the youngest programming manager in Europe. And suddenly, I was working with my idol. I was surrounded by them. I have daily conversations with them. I was seeing my heroes, artists, people that I really love.

And this is the first step for me to discover the world by myself in this big company. And I was the youngest programming manager in Europe. And suddenly, I was working with my idol. I was surrounded by them. I have daily conversations with them. I was seeing my heroes, artists, people that I really love.

After two weeks in London, I was sitting down in coffee places and bars and clubs and hanging around with people that I admire. And this is a transformation for me. This is the transformation that I embraced for nine years almost at MTV. And I started with... MTV Portugal, then I launched MTV Bessafric as a mentor. I moved to MTV Italy. I launched MTV Greece.

After two weeks in London, I was sitting down in coffee places and bars and clubs and hanging around with people that I admire. And this is a transformation for me. This is the transformation that I embraced for nine years almost at MTV. And I started with... MTV Portugal, then I launched MTV Bessafric as a mentor. I moved to MTV Italy. I launched MTV Greece.

It was the first licensee in Europe, first full HD channel for MTV Europe. And that was crazy. You know, it's a R.E.M. last concert in Europe, 70,000 people to do the EMAs in Lisbon, 2005, you know, 1 billion people streaming and watching it. See, we already go into the direction of streaming.

It was the first licensee in Europe, first full HD channel for MTV Europe. And that was crazy. You know, it's a R.E.M. last concert in Europe, 70,000 people to do the EMAs in Lisbon, 2005, you know, 1 billion people streaming and watching it. See, we already go into the direction of streaming.

With MTV, with Vice, I'm happy with that. I know that I did a good job. I had an influence. And when you work with a global brand that has such a huge voice, you're going to do good. If you want to do good. And I did a good thing. So I'm really happy for that. And it's really easy to work in a global brand. It's so easy because things come to you.

With MTV, with Vice, I'm happy with that. I know that I did a good job. I had an influence. And when you work with a global brand that has such a huge voice, you're going to do good. If you want to do good. And I did a good thing. So I'm really happy for that. And it's really easy to work in a global brand. It's so easy because things come to you.