César Couto Ferreira

You just have to say, I work for MTV and everything's good. Everybody opens your doors. Then comes the failure part of things. Digital is not... performing well for us. And I think the future is in the digital world. And I knew Shane Smith from Vice. And I know the guys, the founders from Vice at the time. And I saw what they're doing in a very narcissistic way.

You just have to say, I work for MTV and everything's good. Everybody opens your doors. Then comes the failure part of things. Digital is not... performing well for us. And I think the future is in the digital world. And I knew Shane Smith from Vice. And I know the guys, the founders from Vice at the time. And I saw what they're doing in a very narcissistic way.

And I moved to Vice because it was the CNN of the streets as the claim said it at the time. And WPPE was on board. Everyone was on board. They were doing an amazing job at the time. So I moved to Vice. And from that on, I just decided, okay, I'm going to embrace technology, and I'm going to embrace innovation. I was already working in tech since 2009, but I couldn't tell anyone. I had a sidekick.

And I moved to Vice because it was the CNN of the streets as the claim said it at the time. And WPPE was on board. Everyone was on board. They were doing an amazing job at the time. So I moved to Vice. And from that on, I just decided, okay, I'm going to embrace technology, and I'm going to embrace innovation. I was already working in tech since 2009, but I couldn't tell anyone. I had a sidekick.

I had a friend of mine that was the founder also of this company, and we were just doing projects on the sidelines just for fun. It was a fun business at the time for me, but I was in love by tech. When you work with a multinational global love brand, Your IP, your intelligence belongs to them. You sign a waiver, it's normal. You just find that everything that you create belongs to them.

I had a friend of mine that was the founder also of this company, and we were just doing projects on the sidelines just for fun. It was a fun business at the time for me, but I was in love by tech. When you work with a multinational global love brand, Your IP, your intelligence belongs to them. You sign a waiver, it's normal. You just find that everything that you create belongs to them.

Now that's a really good question. And this is what politics say when they want to think about that question. I'm going to just think about that question. Definitely transformation never ends. We know that. Transformation never ends. What was the X factor? What was the moment that really made me change? I knew that I was a creative person. I always suffer from imposter syndrome. It's normal.

Now that's a really good question. And this is what politics say when they want to think about that question. I'm going to just think about that question. Definitely transformation never ends. We know that. Transformation never ends. What was the X factor? What was the moment that really made me change? I knew that I was a creative person. I always suffer from imposter syndrome. It's normal.

I need to change. And the industry was a little bit sick at the time. And there's an episode in my life, and a lot of people... don't know about this, but obviously when I moved to London, I was living in Camden Town. Camden Town is surrounded by artists. It's where everyone is. From Ricky Gervais to Amy Winehouse, everyone is there. And I was being immersed by that. And I met them.

I need to change. And the industry was a little bit sick at the time. And there's an episode in my life, and a lot of people... don't know about this, but obviously when I moved to London, I was living in Camden Town. Camden Town is surrounded by artists. It's where everyone is. From Ricky Gervais to Amy Winehouse, everyone is there. And I was being immersed by that. And I met them.

And when I saw, and I was one of the first people to introduce Amy Winehouse to 10 people in London, in the networks, before she recorded Frank, I was listening to her songs. I was hanging around. I knew a lot of her people. We were going to the same pub in Camden. We were almost neighbors. I lived in the same street as Coldplay. And I was like, damn, this is wrong. This is definitely wrong.

And when I saw, and I was one of the first people to introduce Amy Winehouse to 10 people in London, in the networks, before she recorded Frank, I was listening to her songs. I was hanging around. I knew a lot of her people. We were going to the same pub in Camden. We were almost neighbors. I lived in the same street as Coldplay. And I was like, damn, this is wrong. This is definitely wrong.

We're not doing the best we can for the people. And we're not helping really creative and intelligent people like Jamie Winehouse. She was one of the most beautiful people I know. She was such a creative and talented singer. And I saw what the industry was doing to her. Because she was in the wrong place with the wrong people.

We're not doing the best we can for the people. And we're not helping really creative and intelligent people like Jamie Winehouse. She was one of the most beautiful people I know. She was such a creative and talented singer. And I saw what the industry was doing to her. Because she was in the wrong place with the wrong people.

A lot of people, obviously, if you go and read about Amy, you're going to see the documentaries. You're going to see their bio. You're going to find out she suffered from anorexia when she was quite young. And that's the thing. We don't care about people. We just want to do the profitable way. And at the time, it was her dad. And I was in the beach when someone called me.

A lot of people, obviously, if you go and read about Amy, you're going to see the documentaries. You're going to see their bio. You're going to find out she suffered from anorexia when she was quite young. And that's the thing. We don't care about people. We just want to do the profitable way. And at the time, it was her dad. And I was in the beach when someone called me.

I was still working for MTV, obviously. And someone calls me. Same feeling that I felt when they called me saying, look, Amy just died. I felt like when I was woke up at 5 a.m. with Michael Jackson saying, Michael Jackson just died. What we're going to do? Because this is what happens, you know, when we prepare ourselves for them. When you work in the networks, you prepare yourselves.

I was still working for MTV, obviously. And someone calls me. Same feeling that I felt when they called me saying, look, Amy just died. I felt like when I was woke up at 5 a.m. with Michael Jackson saying, Michael Jackson just died. What we're going to do? Because this is what happens, you know, when we prepare ourselves for them. When you work in the networks, you prepare yourselves.

You discuss your pituary in the beginning of the year. And this is really bad. But this is the truth. This is newsflash. So we prepare the pituary and we think, okay, who's going to die this year? Who are the ones that are going to mentally go down the drain?

You discuss your pituary in the beginning of the year. And this is really bad. But this is the truth. This is newsflash. So we prepare the pituary and we think, okay, who's going to die this year? Who are the ones that are going to mentally go down the drain?