César Couto Ferreira

And when Amy died to me, because I was close by and I knew her and everything, that was something that I said, no, it's not enough is enough. I don't want to be more. I don't want to be part of this. I want to change that. It was quite decisive to say, look, we need to change things. And I just wanted to change things basically.

And when Amy died to me, because I was close by and I knew her and everything, that was something that I said, no, it's not enough is enough. I don't want to be more. I don't want to be part of this. I want to change that. It was quite decisive to say, look, we need to change things. And I just wanted to change things basically.

It's crazy because I always say to people, reality is much way, way stranger than fiction. The way that we talk, the way people come to me and say, Hey, how is it working with Viacom and all that succession? People think, oh, come on, this is like media moguls, Game of Thrones. It's amazing. You've been there. It's chill, man. It's not like that. It's not like that.

It's crazy because I always say to people, reality is much way, way stranger than fiction. The way that we talk, the way people come to me and say, Hey, how is it working with Viacom and all that succession? People think, oh, come on, this is like media moguls, Game of Thrones. It's amazing. You've been there. It's chill, man. It's not like that. It's not like that.

Obviously, there's a lot of things that are inspired in real life, but real life is going to be much more complicated. It's going to be real. It's not science. It's not fiction. Sorry. So when I think about these people and when I think about the person that inspired Jerry Maguire, they are so kind and so humble, full of knowledge. This is what I learned from them. And they are artists of change.

Obviously, there's a lot of things that are inspired in real life, but real life is going to be much more complicated. It's going to be real. It's not science. It's not fiction. Sorry. So when I think about these people and when I think about the person that inspired Jerry Maguire, they are so kind and so humble, full of knowledge. This is what I learned from them. And they are artists of change.

And they know that nothing lasts forever. They know that.

And they know that nothing lasts forever. They know that.

Yeah, slash the hotel all the time. Exactly. They pump your ego all the time. But if you want to be a pioneer, you're going to face the wall.

Yeah, slash the hotel all the time. Exactly. They pump your ego all the time. But if you want to be a pioneer, you're going to face the wall.

Exactly. It's like when you're the first person in the world to do something, you're touching the wall. It's not like I'm not going to face the wall. I'm touching the wall and I'm trying to understand the texture of the wall and how I can grasp between the branches of the wall.

Exactly. It's like when you're the first person in the world to do something, you're touching the wall. It's not like I'm not going to face the wall. I'm touching the wall and I'm trying to understand the texture of the wall and how I can grasp between the branches of the wall.

I'm a designer for society. That's what I did. Why did it happen and how did it happen? And I need to go back a little bit because Portugal was such a small country, such a small country, and we were an event country. As I see it, and from my own experience, in 98, Portugal did the Expo and that changed Lisbon, changed the perception. We understood the rules.

I'm a designer for society. That's what I did. Why did it happen and how did it happen? And I need to go back a little bit because Portugal was such a small country, such a small country, and we were an event country. As I see it, and from my own experience, in 98, Portugal did the Expo and that changed Lisbon, changed the perception. We understood the rules.

We understand how to create huge events. After that, 2004, we have the Euro Cup. Again, a lot of tourism coming by. A lot of people come to Portugal. People, they saw something, some paradise. And then 2005, this is my moment. This is when I feel that I had something to do with this. Because we have the European Music Awards. European Music Awards in Portugal. And this is Lisbon, come on, 2005.

We understand how to create huge events. After that, 2004, we have the Euro Cup. Again, a lot of tourism coming by. A lot of people come to Portugal. People, they saw something, some paradise. And then 2005, this is my moment. This is when I feel that I had something to do with this. Because we have the European Music Awards. European Music Awards in Portugal. And this is Lisbon, come on, 2005.

And we had everyone. We had Madonna, Coldplay, Robin Williams. We had Borat as the host of that EMAs. And we had, we were live for 1 billion people. And Madonna came to Portugal and she fell in love by Portugal.

And we had everyone. We had Madonna, Coldplay, Robin Williams. We had Borat as the host of that EMAs. And we had, we were live for 1 billion people. And Madonna came to Portugal and she fell in love by Portugal.

And she started living in Portugal. And suddenly Portugal just comes in the map. It was a process to go to the Web Summit. And I said before, we need to follow the Irish portal. The Web Summit was born in Dublin. Paddy, Paddy was the guy and was the girl. Now he's not the CEO, but he still owns the company.

And she started living in Portugal. And suddenly Portugal just comes in the map. It was a process to go to the Web Summit. And I said before, we need to follow the Irish portal. The Web Summit was born in Dublin. Paddy, Paddy was the guy and was the girl. Now he's not the CEO, but he still owns the company.