Damian Barrett

Yep.

Yep.

Okay.

Would it have been a – oh, that's the reason.

Okay.

All right.

Let's go to now Patrick on email.

Amidst Peter Vlandy's ongoing negotiations for the NRL TV rights, what is a more valuable game to both broadcasters on both TV and radio?

I see he's gone to market and stated a price tag of $4 billion over five years.

Can't remember another CEO putting a figure out there as publicly during a rights negotiation.

This would be larger than the AFL's current deal.

Every other deal done this century, the AFL has handed a bigger check.

Do broadcasters look at average audience or reach metrics as a more valuable proposition, or is it a combination of both?

As both clubs would claim they are beating the other in each metric.

What else do broadcasters, both TV and radio, look for going into negotiations?

Please enlighten us, and I'll direct that to you, Hutchie.

Complicated question.

Yeah, they've done it beautifully.

Okay.

Were you surprised, to one of Patrick's points, that he did go public, PBL, with the $4 billion over five years?