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Chapter 1: What is the main topic discussed in this episode?
This is The Sounding Board Podcast with Hutchie and Damo. Thanks to DrinkWise. You won't miss a moment if you drink wise.
Question time on The Sounding Board for DrinkWise. If you're choosing to drink, choose to drink wise. We haven't done a Craig's Carry On style of a question time for a while, so we'll do it today.
Come fly with me. Let's fly. Let's fly away. Good afternoon, ladies and gentlemen. This is your captain. Flight attendants, please prepare for takeoff. In the unlikely event of having to use the evacuation slides, follow the lighted path.
Craig's Carry On. Just back off a successful Carry On mission, by the way, Damo.
Chapter 2: What are the implications of Indian investment in the BBL?
I should have now got through to America and back with Carry On yet again. And you're allowed in, unlike Tom Steinfeld? Oh, yeah, I saw that, yeah. It is getting tighter and harder there, no question. There's a different mood shift on the... On the way in and out. Yeah. It really is. I did get asked to weigh a bag at LAX airport on the way back. Not good for you.
Well, except that I'm just so ruthlessly prepared that I already had pre-allowed for that possibility by having both bags in a position where they couldn't be seen from the desk at the time. And I merely moved the smaller of the two bags onto the tray. And she said, no problem. That fits. That came around and then I grabbed my other bag as I walked off.
So always leave your heavier bag in the blind side of the desk so they can't see it. So around your back, so to speak. Around the corner. You know you've got a desk in front of you? Yep. Just go to the corner, put your heavy bag around the corner, and then willingly put your smaller of the two bags. Willingly. Up. Yep. And then bang, tick. And then you walk off with your bags.
By the way, there's a new product out. Brent from Ringwood sent me this. And I've actually taken this serious enough to have reached out to them and dropped them a note. voyagecoat.com. Now what voyagecoat.com does. It's airlines can't charge you for what you wear. It's got 16 hidden pockets. This is you.
A built-in duffel bag, RFID pockets, carries up to 14 pounds, and you never pay a bag fee again. So there's all these little secret little- Are you sure that's not just an AI-driven piece of content? No, because- I reckon- Well, I did drop them an email saying I'm in the- Your accounts will be compromised on the back of that email. I did drop them an email saying- And they got back to you?
I'm a leading figure in the media aviation industry.
You are, though.
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Chapter 3: How are AFL and NRL TV rights priced?
Look at how it works. Amazing. Looks like AI to me, Hutchie. I think you've been had. Hey, Sash on email. Given the amount of big four professional services and related management consultants which fly the most flown route in the world every day, why does it still take 25 minutes at least to board a plane in Australia?
Surely the Lean Six Sigma accreditation can actually come in handy, and we bought a plane yesterday. Carry on and all in a more effective and efficient fashion. I'm always intrigued by this, Hutchie. I reckon it's worse in 2026 than it was in 19, let's go with 79 when I first flew.
Yeah, because compliance, safety, risk and all those things are bigger deals than ever before. Melbourne to Sydney is the route that Sasha is talking about, which is the busiest in the world. Melbourne to Sydney, the busiest in the world? I think Melbourne to Sydney is the most travelled in the world. Okay. I don't think there's more planes between two cities in the world than Melbourne to Sydney.
Okay. I'll take your word for it.
I'm happy to be fact-checked on that, but I reckon I'm right. Just go outside clawed just for once in your fact-checking. Anyway, I'll take your word for it.
I would just make it easy and ban anyone checking bags on those flights.
You then roll in, roll up, roll on, keep rolling. That's not going to cut it for most people who fly, Hutchie. Ned on email, a continuation of the Craig's carry-on theme for a moment. I'm abroad for the World Cup, stopping over in New York, LA, Vegas, and Dallas. Could I please have a best of the must-attend sport watching pubs slash restaurants that the team visits on Damo's annual leave?
You go first. Was it the Smithfield you were trying to find the name of before that we both couldn't remember? Yep. That'd be one in New York. Ned, Hutchie's quickly Googling.
I'm just trying to work out the pub that Sarah Jessica Parker went to the other night, which is another one I've taken in the past. I think it was called the Coolmore or the Coopers or something. Oh, hang on.
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Chapter 4: What is the relationship between the AFL and the NFL?
In good spots, as you do. Trev on X. If the biggest city in India only has one IPL team, why would some Indian billionaire fork out $150 million for a BBL license when there is already a team in Melbourne with an established fan base? Well, I think the – well, the license is –
Indian owners want to build out broader audiences in broader times of the year for their fandom. And the TV rights globally are, and content rights are the driver. So it makes perfect sense for the Indian market to be buying license in South Africa and Melbourne to compliment their existing investments. Okay. And in our world, it's a lot of money. In their world, it's a rounding error.
Jake on email. Both the Q Clash, brackets Brisbane Lions and Gold Coast Suns, and the South East Queensland Derby, Broncos v Titans, were played on the same night, i.e. a couple of hours apart. Do you think this was planned, e.g. NRL trying to take fans away from AFL, or purely coincidental?
I wasn't aware of that. It's tied up with, is it Q Day, Queensland Day? What's the name of the day again? Don't know. They have June... Is that what it was? Okay, I didn't catch that. I didn't catch up with the clash, actually. Queensland has a dedicated day of sport, which I should know. What's it called again?
Queensland Day. That would have been it then.
Yeah, because it was Queensland Day. A lot of that's tied up in government investment.
And the Titans won, didn't they? Is that right? Yes. Yep. Yep. Okay. Would it have been a – oh, that's the reason. Okay. All right. Let's go to now Patrick on email. Amidst Peter Vlandy's ongoing negotiations for the NRL TV rights, what is a more valuable game to both broadcasters on both TV and radio? I see he's gone to market and stated a price tag of $4 billion over five years.
Can't remember another CEO putting a figure out there as publicly during a rights negotiation. This would be larger than the AFL's current deal. Every other deal done this century, the AFL has handed a bigger check. Do broadcasters look at average audience or reach metrics as a more valuable proposition, or is it a combination of both?
As both clubs would claim they are beating the other in each metric. What else do broadcasters, both TV and radio, look for going into negotiations? Please enlighten us, and I'll direct that to you, Hutchie. Complicated question.
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Chapter 5: How could Triple M commentary be integrated with 7plus?
That's one question. And question two from Pete on X, how can the AFL leverage off that?
Well, the global audience would be monstrous because Netflix deliver monster audience. So that's going to be a huge propeller. I am surprised the AFL don't try and do more with the NFL, given how, A, they've got overlapping ex-athletes, B, They are in different times of the year and see they're a largely similar fandom. There's so much more they can do together.
You say they're largely in different times of the year. The AFL has given the NFL access to its rights on the MCG Stadium at a time which goes into the second week of finals scheduling in its competition. It has, and that's a big one.
It's a massive one. The counter to that is, of the $200, And however many games of AFL there are, 830 or 40 or whatever there are, there's only five to go by the time the NFL play its opening game. So you're into the last couple of percent.
Actually, they're the most important five, potentially, of the entire 207-game AFL season. That's home and away.
There's a natural win-win partnership between those two bodies, if they ever... Really got down and out of the doubt. The clash venue is going to be intriguing. Would you watch the NFL game pass on AFL.com? I would. Would I watch the NFL game on? NFL games and game pass. Yeah. On AFL.com? Oh, absolutely. I would. Yeah. I would too.
Yeah.
Yep, and vice versa. If you're in America, would you watch an AFL game on NFL International Channel?
If you're forced to buy NFL over in America. Yeah, I would, yeah, if I was over there at that time. Campbell on email. Leave that with you. It sounds like you know something. With Damo's Saturday, I should read these questions, Saturday rub being simulcast on 7+, adding to the many platforms he now appears on, surely we're nearing 50.
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