Damon Burton

So in my mind it was like, okay, I'm gonna do SEO training and there's three types of people that might buy this. One was existing agencies that want to do it better or add it. Two was, you know, an entrepreneur that wants to, a solopreneur or a freelancer. Or three was a nine to fiver that might want more job security and they do marketing and so they want to establish that.

I thought the agencies would have been on the bottom. And when I started posting about it, it was almost all agencies. The other two were non-existent. And so then the market started to give that feedback, yeah. And so then I said, hey, who would be interested? I'm going to do it for a thousand bucks. And I was just wanting five, ten people, just to validate it.

I thought the agencies would have been on the bottom. And when I started posting about it, it was almost all agencies. The other two were non-existent. And so then the market started to give that feedback, yeah. And so then I said, hey, who would be interested? I'm going to do it for a thousand bucks. And I was just wanting five, ten people, just to validate it.

I thought the agencies would have been on the bottom. And when I started posting about it, it was almost all agencies. The other two were non-existent. And so then the market started to give that feedback, yeah. And so then I said, hey, who would be interested? I'm going to do it for a thousand bucks. And I was just wanting five, ten people, just to validate it.

And I sold 8,000 bucks, eight seats, like that day. So I went and found an event space. I was going to just do a small nice room. And then I booked a space for like 10 people. I'm like, yeah, I got like two extra seats just in case. And then I made a follow-up post and then I had 15 seats. So I was like, crap. Okay, so what's still close that is nice.

And I sold 8,000 bucks, eight seats, like that day. So I went and found an event space. I was going to just do a small nice room. And then I booked a space for like 10 people. I'm like, yeah, I got like two extra seats just in case. And then I made a follow-up post and then I had 15 seats. So I was like, crap. Okay, so what's still close that is nice.

And I sold 8,000 bucks, eight seats, like that day. So I went and found an event space. I was going to just do a small nice room. And then I booked a space for like 10 people. I'm like, yeah, I got like two extra seats just in case. And then I made a follow-up post and then I had 15 seats. So I was like, crap. Okay, so what's still close that is nice.

And then I found this other place that held like 20 people. Und dann habe ich einen anderen Post gemacht und am Ende habe ich nur 50 Leute bekommen. Das hat die Anforderungen verurteilt, aber es hat auch beobachtet, dass die Anbieter der Hauptsitzung waren. Als es dann näher zu dem Event kam und ich ein bisschen das Curriculum von dem wir sprechen werden, habe ich dann mehr Feedback erhalten.

And then I found this other place that held like 20 people. Und dann habe ich einen anderen Post gemacht und am Ende habe ich nur 50 Leute bekommen. Das hat die Anforderungen verurteilt, aber es hat auch beobachtet, dass die Anbieter der Hauptsitzung waren. Als es dann näher zu dem Event kam und ich ein bisschen das Curriculum von dem wir sprechen werden, habe ich dann mehr Feedback erhalten.

And then I found this other place that held like 20 people. Und dann habe ich einen anderen Post gemacht und am Ende habe ich nur 50 Leute bekommen. Das hat die Anforderungen verurteilt, aber es hat auch beobachtet, dass die Anbieter der Hauptsitzung waren. Als es dann näher zu dem Event kam und ich ein bisschen das Curriculum von dem wir sprechen werden, habe ich dann mehr Feedback erhalten.

Und was ich bemerkt habe, war, dass in Bezug auf die Leute, die SEO lernen wollen, viele von ihnen nicht wissen, wie man ein Geschäft runten kann. Und so war es nicht nur über SEO. Es war wie, wie ich tatsächlich ein Geschäft runten kann, du weißt, SOPs und wie du mit deinem Klienten kommunizierst. Und so habe ich dann etwa 50 Prozent des Curriculum verändert.

Und was ich bemerkt habe, war, dass in Bezug auf die Leute, die SEO lernen wollen, viele von ihnen nicht wissen, wie man ein Geschäft runten kann. Und so war es nicht nur über SEO. Es war wie, wie ich tatsächlich ein Geschäft runten kann, du weißt, SOPs und wie du mit deinem Klienten kommunizierst. Und so habe ich dann etwa 50 Prozent des Curriculum verändert.

Und was ich bemerkt habe, war, dass in Bezug auf die Leute, die SEO lernen wollen, viele von ihnen nicht wissen, wie man ein Geschäft runten kann. Und so war es nicht nur über SEO. Es war wie, wie ich tatsächlich ein Geschäft runten kann, du weißt, SOPs und wie du mit deinem Klienten kommunizierst. Und so habe ich dann etwa 50 Prozent des Curriculum verändert.

Hier ist, wie du ein Geschäft runten kannst. Hier ist, wie du Klienten kommunizierst. Hier ist, wie du sie anbinden kannst. Hier ist, wie du Erwartungen setzt. So sold that, validated the curriculum, then got tied up for a little bit and then got back to focusing on transferring all that, transitioning all that into a course. And then by bringing it to the market, it was the same thing.

Hier ist, wie du ein Geschäft runten kannst. Hier ist, wie du Klienten kommunizierst. Hier ist, wie du sie anbinden kannst. Hier ist, wie du Erwartungen setzt. So sold that, validated the curriculum, then got tied up for a little bit and then got back to focusing on transferring all that, transitioning all that into a course. And then by bringing it to the market, it was the same thing.

Hier ist, wie du ein Geschäft runten kannst. Hier ist, wie du Klienten kommunizierst. Hier ist, wie du sie anbinden kannst. Hier ist, wie du Erwartungen setzt. So sold that, validated the curriculum, then got tied up for a little bit and then got back to focusing on transferring all that, transitioning all that into a course. And then by bringing it to the market, it was the same thing.

More feedback, more feedback, more feedback. So I finally did my first launch just about a month ago. Just did organic the first time, posted about it for two weeks and had 60-something people register, 40 showed up, held all 40 for an hour. Last five minutes when I pitched, five dropped off, 35 heard the offer and 13 closed.

More feedback, more feedback, more feedback. So I finally did my first launch just about a month ago. Just did organic the first time, posted about it for two weeks and had 60-something people register, 40 showed up, held all 40 for an hour. Last five minutes when I pitched, five dropped off, 35 heard the offer and 13 closed.

More feedback, more feedback, more feedback. So I finally did my first launch just about a month ago. Just did organic the first time, posted about it for two weeks and had 60-something people register, 40 showed up, held all 40 for an hour. Last five minutes when I pitched, five dropped off, 35 heard the offer and 13 closed.

Done a few more small launches since then and as of now I'm just shy of 100 grand off of like two and a half, three hours.