Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
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What is the synergy between SEO and funnel building?
ClickFunnels was built for the dreamer and the doer and you can get a free 14-day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. Das ist der Russell Brunson Show. Ja, genau. Es ist anders, oder? Wie beeinflusst AI das, was ihr alle macht?
Oder ist es besser? Es erhöht die Anforderungen. Ich habe überlegt, dass AI die Bedeutung von SEO in Infinity erhöht. Denn AI ist nur ein weiteres Suchen-Engine. Wir werden wahrscheinlich in die technischen Sachen und Deliverables von SEO eingehen. Aber AI-Optimisierung ist wirklich nur traditionelles SEO.
So for your answers to get pulled into AI, it's just SEO. That's cool. What do you think about, this is something just more so like I've noticed with my wife specifically, like she used to Google everything and now she chat GPTs everything. Is that, I think chat GPTs is going to open up a platform.
Why is SEO still relevant in the age of AI?
Is that going to open up something where we can get traffic or paid ads or anything in the future, you think?
Ja, you know, there's two things come to mind on that. One is usually what I hear is kind of what you said before that is, is SEO dead or is AI going to kill SEO? And so there was this really cool study that came out just three, four weeks ago by SEMrush. I think it was SEMrush. And Rand Fishkin, if you know anything about SEO, he was talking about that study. And what it said is Google actually grew by, I think it was 21.64% last year. So it's not going down, it's going up. And obviously ChatGPT has done amazing and had a huge adoption rate, but I might be off a little bit on the statistics, but Google is 800% bigger than ChatGPT. But back to your second question, what was even more interesting is out of the adoption of ChatGPT, only 30% of the queries are commercial. Wenn man sich denkt, wie viele Leute Chat-GPT benutzen, ist es nicht so, dass man eine Sache für sich schreibt oder eine Sache für sich macht. Es ist nicht so, wie man eine Sache kaufen kann. Ich denke, das ist für Q&A-basierte Sites geschehen.
Das hat wahrscheinlich mehr Einfluss gehabt. Aber mein Geschäfts- und Retail-Klienten hat keinen Einfluss gehabt, außer positiv. Denn jetzt können wir sie in eine andere Art von Publikation einbringen.
Interesting. Yeah, it's definitely a weird game. I started playing SEO way back in the day when it was like, you know, you had just the top 10, you had a couple of ads, pay-per-click ads, and that was it. It was just spam in the search engines, and that's how we had a lot of fun with it. But we started getting more complex after... Ich kann mich nicht erinnern, welches Update es war.
2007.
What are the three pillars of modern SEO?
2007. Wie viele Updates?
All diese Updates, also aus all diesen Updates habe ich nie einen Klienten in 18 Jahren eine Penalität bekommen. Also meine Klienten sind entweder neutral oder hoch. Und das geht zurück zu einer der Dinge, mit der du die Konversation eröffnet hast, dass SEO viel verändert hat. Und so ist das Problem mit vielen anderen Leuten, die in SEO gehen oder Anbieter, die krasse und brennen oder ihre Klienten krasse und brennen, ist, weil die Anbieter in der Suche nach Weisen, um Körner zu schneiden, getroffen werden. But if you just look at the fundamentals, which are really just three things, it's one is how good or bad is your website built? So structure two is content.
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Chapters
8 chapters
1
What is the synergy between SEO and funnel building?
0:45–2:19
2
Why is SEO still relevant in the age of AI?
2:19–4:04
3
What are the three pillars of modern SEO?
4:04–5:29
4
How can you effectively integrate SEO with ClickFunnels?
5:29–6:14
5
What role does content play in SEO success?
6:14–9:14
6
How can schema markup enhance your SEO strategy?
9:14–14:09
7
How should you approach content creation with AI?
14:09–17:39
8
Are backlinks still important in today's SEO landscape?
17:39–35:26
Speakers
2 identifiedMore from The Russell Brunson Show
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One Funnel to Rule Them All: How to Find the One That Actually Matters | #Marketing - Ep. 135
I Walked Away From My Biggest Event... Then Everything Changed | #Marketing - Ep. 121
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120