Dan Antonelli

And the same thing is, what is the message to the actual employees that we as a company are going to do everything we can to propel you forward in your career, right? So you have a brand that not only speaks to the customers that you're trying to attract, but also helps attract the A players that you want to work for you in that company. So Amanda doesn't have a recruitment problem.

And the same thing is, what is the message to the actual employees that we as a company are going to do everything we can to propel you forward in your career, right? So you have a brand that not only speaks to the customers that you're trying to attract, but also helps attract the A players that you want to work for you in that company. So Amanda doesn't have a recruitment problem.

You hear so many people talking about recruitment problems. They can't find people that don't want to work for you. A lot of times people don't want to work for you because you don't look like a company that you want to be associated with. You think about your branding before and your recruitment challenges before versus what your recruitment looks like now.

You hear so many people talking about recruitment problems. They can't find people that don't want to work for you. A lot of times people don't want to work for you because you don't look like a company that you want to be associated with. You think about your branding before and your recruitment challenges before versus what your recruitment looks like now.

You think people look at your brand and say, hey, I don't think I want to be a part of this. I mean you're going to get brand new equipment. They're going to get brand new trucks. They're going to get training. So the brand goes a long way to support the notion of why people want to be associated with it.

You think people look at your brand and say, hey, I don't think I want to be a part of this. I mean you're going to get brand new equipment. They're going to get brand new trucks. They're going to get training. So the brand goes a long way to support the notion of why people want to be associated with it.

I think when people say or they hear how much it costs to actually get a real brand and they're like, that much and they'll say something like for just a logo. And if your mindset is it's just a logo, then you really truly have no understanding of branding and what that will do for your business and how will it affect everything across your channels.

I think when people say or they hear how much it costs to actually get a real brand and they're like, that much and they'll say something like for just a logo. And if your mindset is it's just a logo, then you really truly have no understanding of branding and what that will do for your business and how will it affect everything across your channels.

That's why you mentioned earlier about the lifeblood of your business. And this is the area that you want to save the most amount of money on. This is the area you want to skimp on is your brand really. And then these are the same people that are really upset with how much it costs them every month to buy leads on Google.

That's why you mentioned earlier about the lifeblood of your business. And this is the area that you want to save the most amount of money on. This is the area you want to skimp on is your brand really. And then these are the same people that are really upset with how much it costs them every month to buy leads on Google.

So these are the same people whose booking rate sucks and their close rate sucks and their average tickets suck. And all those things are related to brand. It's all connected. So it's kind of I think that misconception about what a logo is and not understanding that a logo is just a piece of that brand. It's the foundation for it for sure.

So these are the same people whose booking rate sucks and their close rate sucks and their average tickets suck. And all those things are related to brand. It's all connected. So it's kind of I think that misconception about what a logo is and not understanding that a logo is just a piece of that brand. It's the foundation for it for sure.

Like you get that piece wrong and none of your marketing channels are actually gonna perform well.

Like you get that piece wrong and none of your marketing channels are actually gonna perform well.

Yeah, because sometimes people don't even know what your actual logo is, but they know what your truck looks like. And if the truck is done in a distinctive way, again, that repetition, they keep seeing it. They saw it on their neighbor's driveway. They saw it driving down the street. Now they actually went to your website. Oh, was that the same company that I saw my neighbor using?

Yeah, because sometimes people don't even know what your actual logo is, but they know what your truck looks like. And if the truck is done in a distinctive way, again, that repetition, they keep seeing it. They saw it on their neighbor's driveway. They saw it driving down the street. Now they actually went to your website. Oh, was that the same company that I saw my neighbor using?

Oh, yeah, that was. That's their van. So it's really important that the vehicle gets featured in a lot of your advertising because it's often more recognizable to them than your actual logo.

Oh, yeah, that was. That's their van. So it's really important that the vehicle gets featured in a lot of your advertising because it's often more recognizable to them than your actual logo.

So listen, I wrote the book because there's just so many common errors that home service companies are making with their branding. And I thought, why are they making these errors? First of all, right? And part of it is because they just don't know, right? So you don't know what you don't know. So even from day one, you start the business and you name it.

So listen, I wrote the book because there's just so many common errors that home service companies are making with their branding. And I thought, why are they making these errors? First of all, right? And part of it is because they just don't know, right? So you don't know what you don't know. So even from day one, you start the business and you name it.