Dan Antonelli

And that's often the thing that gets done wrong, literally from day one, right? So the biggest chapter in the book is actually on naming, like how to name your home service company. What are the things that you should be looking for when picking a name and choosing a name? So I put the book out there because I'm like, hey, listen, not everyone can be a kick charge client, right?

And that's often the thing that gets done wrong, literally from day one, right? So the biggest chapter in the book is actually on naming, like how to name your home service company. What are the things that you should be looking for when picking a name and choosing a name? So I put the book out there because I'm like, hey, listen, not everyone can be a kick charge client, right?

But if they read the book, they would really better understand how the psychology of branding affects consumer spending, how it affects everything about their marketing channels, and how to leverage a brand as best they can in their business. Listen, it's something that I'm really proud of because it's helped so many people. I get so many emails from people. You could read the reviews on Amazon.

But if they read the book, they would really better understand how the psychology of branding affects consumer spending, how it affects everything about their marketing channels, and how to leverage a brand as best they can in their business. Listen, it's something that I'm really proud of because it's helped so many people. I get so many emails from people. You could read the reviews on Amazon.

It's just so gratifying for me because, like I said, not everyone can work with us, and that's okay, but I wanted people to have the most information possible to understand how this works, how this is supposed to function. Because there's literally no other information about it specific to home service branding that you can find. Like what other books are out there about home service branding?

It's just so gratifying for me because, like I said, not everyone can work with us, and that's okay, but I wanted people to have the most information possible to understand how this works, how this is supposed to function. Because there's literally no other information about it specific to home service branding that you can find. Like what other books are out there about home service branding?

There isn't. There's none, right? So I said, let me put what I've learned over the last 30 years into a book and hopefully it helps a bunch of people.

There isn't. There's none, right? So I said, let me put what I've learned over the last 30 years into a book and hopefully it helps a bunch of people.

Yeah, so listen, that's a big part of our core philosophy. You are playing with someone's livelihood when you design their brand, and you need to treat that responsibility as such. So for everyone on the team, they certainly recognize that the work that we do has the potential to change lives and that we need to really, really carefully design

Yeah, so listen, that's a big part of our core philosophy. You are playing with someone's livelihood when you design their brand, and you need to treat that responsibility as such. So for everyone on the team, they certainly recognize that the work that we do has the potential to change lives and that we need to really, really carefully design

accept that responsibility and hold that responsibility sacred to us so um i love you know sharing the feedback from our from our clients to our team like when they tell us about how their brand has impacted their lives it's something that's always front and center about much of our culture is the impact of our work.

accept that responsibility and hold that responsibility sacred to us so um i love you know sharing the feedback from our from our clients to our team like when they tell us about how their brand has impacted their lives it's something that's always front and center about much of our culture is the impact of our work.

And a lot of the people that work for us came from environments where they work for bigger ad agencies and they never got to get a sense of accomplishment. They never got to really see the results of their work. It's really cool. We're actually doing a wall wrap in our office that is featuring, we have like a hundred photos of all our clients in front of their vans with their team.

And a lot of the people that work for us came from environments where they work for bigger ad agencies and they never got to get a sense of accomplishment. They never got to really see the results of their work. It's really cool. We're actually doing a wall wrap in our office that is featuring, we have like a hundred photos of all our clients in front of their vans with their team.

And the headline is our brands change lives. And just a continual reinforcement. So anytime we get feedback like that, we're sharing it with the team. And I think that that's the part that makes me a little bit sad about some of the stuff that we're seeing happening in the industry as far as branding or people that are selling branding services. Some of them just are not qualified to be doing it.

And the headline is our brands change lives. And just a continual reinforcement. So anytime we get feedback like that, we're sharing it with the team. And I think that that's the part that makes me a little bit sad about some of the stuff that we're seeing happening in the industry as far as branding or people that are selling branding services. Some of them just are not qualified to be doing it.

And it's really...

And it's really...

upsetting to me to see because again you're playing with somebody's livelihood the person that wrote that check to you is expecting you to know how to do your job and if you don't know how to do your job don't get in the business because you have the potential to really affect their business negatively if you do it wrong and one thing i hate to see is when someone's gotten a brand done by someone and then i have to go redo it because it wasn't done right the first time and i think about all that all the effects that that's had on their business

upsetting to me to see because again you're playing with somebody's livelihood the person that wrote that check to you is expecting you to know how to do your job and if you don't know how to do your job don't get in the business because you have the potential to really affect their business negatively if you do it wrong and one thing i hate to see is when someone's gotten a brand done by someone and then i have to go redo it because it wasn't done right the first time and i think about all that all the effects that that's had on their business