Dan Antonelli

And it's definitely something that that makes me sad to see when when someone doesn't treat it with that same care that we take. And, you know, I think that, you know, if people respected that responsibility that are performing these services, they would look at that differently.

And it's definitely something that that makes me sad to see when when someone doesn't treat it with that same care that we take. And, you know, I think that, you know, if people respected that responsibility that are performing these services, they would look at that differently.

That's why it's so important that when we partnered with with Ryan, that we partner with somebody that shared that same philosophy as far as understanding that the work that he does in digital marketing is that same exact philosophy.

That's why it's so important that when we partnered with with Ryan, that we partner with somebody that shared that same philosophy as far as understanding that the work that he does in digital marketing is that same exact philosophy.

I think also, Tommy, too, one thing to make note is I think the home service owners today have access to so much data at their fingertips. The problem is they don't know how to leverage it. Oh, that's a thing. So you look at the people that are on great CRMs and the data is literally right in front of you telling you – You've got to set it up.

I think also, Tommy, too, one thing to make note is I think the home service owners today have access to so much data at their fingertips. The problem is they don't know how to leverage it. Oh, that's a thing. So you look at the people that are on great CRMs and the data is literally right in front of you telling you – You've got to set it up.

Well, but if – looking at the data saying, well, what is our booking rate? What is our close rates? What is our acquisition cost? And if those numbers aren't in sync, well, why do you think they're not in sync? What's the underlying reason? So sometimes the data is literally right there telling you what you need to fix and you just have to know – how to fix it at that point.

Well, but if – looking at the data saying, well, what is our booking rate? What is our close rates? What is our acquisition cost? And if those numbers aren't in sync, well, why do you think they're not in sync? What's the underlying reason? So sometimes the data is literally right there telling you what you need to fix and you just have to know – how to fix it at that point.

Like it's literally saying, well, your booking rate is 80%. Well, why is it, why isn't it 90? You know, well, is that because of the CSRs? Is that because of branding? You know, there's all these things that it could be from, but the data is literally right there for you to analyze. And a lot of people just ignore the data.

Like it's literally saying, well, your booking rate is 80%. Well, why is it, why isn't it 90? You know, well, is that because of the CSRs? Is that because of branding? You know, there's all these things that it could be from, but the data is literally right there for you to analyze. And a lot of people just ignore the data.

And then they wonder why average tickets are low, why booking rates are low, why the close rates are low. And even the people who are always screaming and saying, oh, my digital marketing company sucks. When then you look at how many open estimates are they have. Right. So why aren't we rehashing? Why aren't we going after the open estimates?

And then they wonder why average tickets are low, why booking rates are low, why the close rates are low. And even the people who are always screaming and saying, oh, my digital marketing company sucks. When then you look at how many open estimates are they have. Right. So why aren't we rehashing? Why aren't we going after the open estimates?

So like sometimes, too, it's not that you need more leads. You need to do a better job with the leads that you're actually getting.

So like sometimes, too, it's not that you need more leads. You need to do a better job with the leads that you're actually getting.

And I think to that point, Tommy, you talk about the grassroots efforts that are required. They're not just for the guys that are just starting. And that's when you get bigger. Sometimes you ignore the grassroots efforts. You don't go to the community events. You're not in the parade. You're not helping the community. You're not sponsoring the little leagues.

And I think to that point, Tommy, you talk about the grassroots efforts that are required. They're not just for the guys that are just starting. And that's when you get bigger. Sometimes you ignore the grassroots efforts. You don't go to the community events. You're not in the parade. You're not helping the community. You're not sponsoring the little leagues.

All those things do not cost a lot of money. But those are the things sometimes that the PE-backed companies can't compete with. They don't do any of that stuff. So becoming that notion of five-mile famous within the community so everyone within five miles know who to think about when they need that particular service, a lot of those efforts are not just specifically happening online.

All those things do not cost a lot of money. But those are the things sometimes that the PE-backed companies can't compete with. They don't do any of that stuff. So becoming that notion of five-mile famous within the community so everyone within five miles know who to think about when they need that particular service, a lot of those efforts are not just specifically happening online.

They're happening legitimately in person, right? So what are we doing to put our brand name in front of the community on a regular basis? Are we going to the 4th of July parade? Right. with a branded truck that's rolling at three miles an hour and the streets are lined four deep with people in my community that I'm trying to sell. How much do you think that costs?

They're happening legitimately in person, right? So what are we doing to put our brand name in front of the community on a regular basis? Are we going to the 4th of July parade? Right. with a branded truck that's rolling at three miles an hour and the streets are lined four deep with people in my community that I'm trying to sell. How much do you think that costs?