Dan Buettner

It's now the top-selling plant-based frozen food in America in all Whole Foods and Costco's and about 10 different grocery store chains.

And by the way, this is all just an offshoot of what I'm passionate about, which is as we start at this conversation, reverse engineering longevity and adding to the body of knowledge and putting it to work in people's lives.

Well, people have a very short attention span.

So ideally, 30 or 45-minute speech is probably the longest.

I always use images.

So I work with National Geographic.

I have very strong images, but no words on my PowerPoint.

I actually use Keynote.

So I tell a story.

The 60 Minutes, which is the most successful news magazine story in history, when the founding producer was asked what the secret to his success was, it's four words.

Tell me a story.

So even though my Blue Zones work is investigative science reporting, I always embed it in a story.

There's always characters that lead us through the science and deliver us a, wow, really?

And that's the way my speech is put together.

And you want to make sure that you come up with something that you've innovated, not just parodying other people's work,

Ideally, you find your own discovery.

But if you don't have your own discovery, you want to at least put your own spin on it or metabolize it so it becomes whatever the insight is, it's new and adds to the body of knowledge.

The internet and Instagram is full of people who just echo chamber things.

Come up with something new.

Well, there was an obscure scientist in Sardinia who identified that Blue Zone.