Dan Buettner

I'm a big fan of Joseph Campbell, who suggests that you find your bliss.

I've been extraordinarily successful financially, but I've never chased money.

I've always done exactly what interests me, but I paid attention to the money.

It's a byproduct.

It's a product of having done what I love, and I get really good at it.

You start with books.

I've managed to write six New York Times bestselling books, these Blue Zones books, including the latest one, Blue Zone Kitchen, One Pot Meals.

I've sold 2 million books and I get a little piece of every one of those.

And then it turns out that if you write a thought leader book,

people want you to come speak to their groups and i learned not to get an agent a speaking agent because speaking agents tend to own you and take a really big chunk but be a free agent out there and really court the people doing the booking so i do about 50 to 100 speeches a year i get paid a lot for them because i know what audiences want to hear and most people want to live longer

And then I have a line of, you know, I wrote this book, Blue Zones Kitchen, eating to 100, and it became a number one New York Times bestseller and seemed to hit a core.

People want to eat for living a long time.

And I thought, well, if people like cooking from this recipes, why not develop ready-made food?

And two years ago, I started Blue Zones Kitchen Frozen Meals.

formulated for longevity.

So they're longevity foods, but I hired a team to make them maniacally delicious.

The number one longevity ingredient in the world.

People will say it's fermented tofu or kale.

I'll tell you it's deliciousness because if you're not eating it every day for most of your life, it's not doing you any good.

Blue Zone Kitchen frozen meals have that maniacal deliciousness baked into them.