Dan DiLoretto

There's organic growth because people throughout the years will upsell themselves to our packages because every year you have the option of downgrading, renewing, or changing your package upwards.

In other words, my organic revenue, our organic revenue grows 9%.

We don't lose clients, basically.

This is Pat.

So I am the head of sales.

So I run more of the sales side and Patrick is more of the president.

So runs more of the operations component.

Um, and that's it.

So both of us started this, uh, the shindig out of our basement or my basement, our basement, my basement, uh, in 2017.

45, 45 and somebody, somebody else.

Bootstrap.

So what happened was, is actually a childhood friend of mine, I gave him this idea back in the day, and he started as a pilot project at a web agency of his own.

And we had the concept of potentially leasing websites and doing open-ended leases and turnkey solutions for small business owners that just don't have the time to deal with this and want to centralize everything with one person.

So we started this in 2014 or 13, and he picked up about 15, 20 clients with zero sales effort.

Never courtesy called them, barely followed up with them, and they stayed for over two and a half, three years.

So basically validated the model and the concept.

And then we decided to go all in.

So he became our web provider, if you will, I guess our manufacturer of our websites.

And in exchange, he took a percentage of the business.

Seven, 2017.