Dan Fleyshman
๐ค SpeakerAppearances Over Time
Podcast Appearances
Right.
Do they ever go on pairs or that's just for training?
Do they ever go on pairs or that's just for training?
So a friend of mine, Kerry Levine, he started a company called Mopro back in the days. And he came to me and he's like a brother to me, like a close friend. He's like, I want you to join the board of the company. And he's like, yeah, I just raised like $9 million and we've got all these different things going on and all these big brands. And he had all these pretty brands. And I said, no.
So a friend of mine, Kerry Levine, he started a company called Mopro back in the days. And he came to me and he's like a brother to me, like a close friend. He's like, I want you to join the board of the company. And he's like, yeah, I just raised like $9 million and we've got all these different things going on and all these big brands. And he had all these pretty brands. And I said, no.
He said, what do you mean no? I said, well, you don't sell anything yet. He's like, no, he did this, this, and this. It was like a lot of amazing deals. And he's got raised like 9 million at the time or so. And I said, no, I was like, if you want, I'll build you a sales team. And if I hit that number, then we'll work it out. But I need to get to $5 million in one year to hit the number.
He said, what do you mean no? I said, well, you don't sell anything yet. He's like, no, he did this, this, and this. It was like a lot of amazing deals. And he's got raised like 9 million at the time or so. And I said, no, I was like, if you want, I'll build you a sales team. And if I hit that number, then we'll work it out. But I need to get to $5 million in one year to hit the number.
So he was already going to give me a piece for free. I decided to create myself a job just because it was fun and I love him. And he had a great concept, which was, we'll go to your restaurant or your nightclub or your salon or your whatever business, clothing store, furniture store, sports card store, whatever.
So he was already going to give me a piece for free. I decided to create myself a job just because it was fun and I love him. And he had a great concept, which was, we'll go to your restaurant or your nightclub or your salon or your whatever business, clothing store, furniture store, sports card store, whatever.
And we'll build you a website, all your social media accounts and a decked out video of your business for five grand. But you pay over two years, just 200 bucks a month. And so it's two year contract, 200 bucks a month. So me and Jessica, we went and hired 40 reps. And we made them wear nurses' outfits and doctors' outfits, nurses for the girls, doctors for the boys.
And we'll build you a website, all your social media accounts and a decked out video of your business for five grand. But you pay over two years, just 200 bucks a month. And so it's two year contract, 200 bucks a month. So me and Jessica, we went and hired 40 reps. And we made them wear nurses' outfits and doctors' outfits, nurses for the girls, doctors for the boys.
And they would just wear like the, what's that thing called?
And they would just wear like the, what's that thing called?
And we did what's called a digital checkup. And it was easy. All I did was train them to look at someone's website before you walked into their business and just find three mistakes. Oh, the address is wrong. Oh, the website doesn't do this. Oh, the phone number is wrong. Oh, when you click on this button, it doesn't work.
And we did what's called a digital checkup. And it was easy. All I did was train them to look at someone's website before you walked into their business and just find three mistakes. Oh, the address is wrong. Oh, the website doesn't do this. Oh, the phone number is wrong. Oh, when you click on this button, it doesn't work.
Just find three basic mistakes, which every website had because it's many years ago. This is before Wix.com and those type of things. Squarespace. And so I built this team of 40. We started going to conventions and trade shows, the lawyer convention, the doctor convention, where we knew they had money. And we just, all these girls and boys were wearing doctors and nurses outfits.
Just find three basic mistakes, which every website had because it's many years ago. This is before Wix.com and those type of things. Squarespace. And so I built this team of 40. We started going to conventions and trade shows, the lawyer convention, the doctor convention, where we knew they had money. And we just, all these girls and boys were wearing doctors and nurses outfits.
And then people would walk by the booth, like what's going on? Like, Oh, let's give you a digital checkup real quick. And we would write six figures of show and orders because it's $5,000 a pop with no money up front. It's 200 bucks a month.
And then people would walk by the booth, like what's going on? Like, Oh, let's give you a digital checkup real quick. And we would write six figures of show and orders because it's $5,000 a pop with no money up front. It's 200 bucks a month.
So, but on the off times, on the weekdays, I'd make these reps go to like strip malls and just walk into the stores, go to a high rise and just walk into locations.