Dan Fleyshman

Wow, that was really good. What are the price points of these compared to normal chocolates?

Are they normal chocolates? Because some chocolates are very expensive and some chocolates are very... This is premium chocolate.

Are they normal chocolates? Because some chocolates are very expensive and some chocolates are very... This is premium chocolate.

Sir, she's going to buy you.

Sir, she's going to buy you.

So I asked that question because just recently there was a Sour Patch Strips that an influencer created. It was created just four years ago. This influencer started with no money, just had a social media following and started making these sour strips. By the way, there's lots of other sour strip companies. There's lots of other sour strip companies.

So I asked that question because just recently there was a Sour Patch Strips that an influencer created. It was created just four years ago. This influencer started with no money, just had a social media following and started making these sour strips. By the way, there's lots of other sour strip companies. There's lots of other sour strip companies.

Just recently, this summer, sold for over $100 million. Yep. There's only a few SKUs. And there's nothing new about it.

Just recently, this summer, sold for over $100 million. Yep. There's only a few SKUs. And there's nothing new about it.

God bless them. I'm not saying it in a bad way.

God bless them. I'm not saying it in a bad way.

But you have a unfair advantage. You have a 20 year legacy brand. That's top, top tier. Like it is the number one brand. I can't even name another chain of cupcake stores, right? Like this is the cupcake. Yeah. And there's lots of cupcake stores that pop up, but this is the brand by far. So why chocolate? Why, why go down that path?

But you have a unfair advantage. You have a 20 year legacy brand. That's top, top tier. Like it is the number one brand. I can't even name another chain of cupcake stores, right? Like this is the cupcake. Yeah. And there's lots of cupcake stores that pop up, but this is the brand by far. So why chocolate? Why, why go down that path?

And what does it do for retailers to already have an established brand?

And what does it do for retailers to already have an established brand?

This would be a great frozen brand, obviously, too. But sprinkles could be anything.

This would be a great frozen brand, obviously, too. But sprinkles could be anything.

Frozen is a there's a lot of ice cream brands. Yeah, there are a lot of there's like six shelves, like six cooler shelves of ice cream, maybe more now at most chain stores. But they also are owned by the same half a dozen companies like that are just cannibalizing each other and buying all of each other. Okay.

Frozen is a there's a lot of ice cream brands. Yeah, there are a lot of there's like six shelves, like six cooler shelves of ice cream, maybe more now at most chain stores. But they also are owned by the same half a dozen companies like that are just cannibalizing each other and buying all of each other. Okay.

So as you're getting into retail stores with the brand and you're already in obviously to the biggest brands, which is Walmart and Target, how did the small stores buy you? Do they buy you through distributors? They buy through wholesale? Like how do small retailers go buy a brand like this?