Dan Fleyshman

It's my job.

Yeah. Okay. Let's go to the charity side of things. Why do you think it's important for businesses? So let's say that car dealerships, gyms, or someone out there has a restaurant or insurance agency. Why should they have some type of charity component if they have to or not? Why should they have some type of charity component for their staff, investors, partners, or vendors to be able to see?

Yeah. Okay. Let's go to the charity side of things. Why do you think it's important for businesses? So let's say that car dealerships, gyms, or someone out there has a restaurant or insurance agency. Why should they have some type of charity component if they have to or not? Why should they have some type of charity component for their staff, investors, partners, or vendors to be able to see?

Yeah.

Yeah.

Yeah. A lot of people think about charity, they think about money. They think about the initial reaction what Brandon said was like just writing a check. But charity really is more about the time and energy, the passion.

Yeah. A lot of people think about charity, they think about money. They think about the initial reaction what Brandon said was like just writing a check. But charity really is more about the time and energy, the passion.

For sure. Unbelievable.

For sure. Unbelievable.

Cause you can do those types of things. Like most of the charities that we've created are about people going out and giving out backpacks to the homeless or giving toys to kids or doing Thanksgiving food drives. Like it's not about, you don't see me doing like, Hey, we're raised $1 million and ding, ding, ding, ding, ding. Like we don't do that stuff. Like, We do.

Cause you can do those types of things. Like most of the charities that we've created are about people going out and giving out backpacks to the homeless or giving toys to kids or doing Thanksgiving food drives. Like it's not about, you don't see me doing like, Hey, we're raised $1 million and ding, ding, ding, ding, ding. Like we don't do that stuff. Like, We do.

Hey, we want you to do a toy drive in your city. We want you to do backpacks for the homeless. We want you to go do a tipping dinner and surprise tip staff, like give away your clothes in your closet. Like our stuff is not about money. The things that I post about, it's about people replicating for their own version. What do they like? What do they want to see?

Hey, we want you to do a toy drive in your city. We want you to do backpacks for the homeless. We want you to go do a tipping dinner and surprise tip staff, like give away your clothes in your closet. Like our stuff is not about money. The things that I post about, it's about people replicating for their own version. What do they like? What do they want to see?

And then you find the thing that you like. You might have done three or four different charities before finally like, wait, this is the one that all the staff likes. This is the one that you individually like. What about on the family side? Are the kids ever involved in charity stuff? Do they like anything in particular?

And then you find the thing that you like. You might have done three or four different charities before finally like, wait, this is the one that all the staff likes. This is the one that you individually like. What about on the family side? Are the kids ever involved in charity stuff? Do they like anything in particular?

Last question. We didn't really cover about the concept of the membership club. How do people apply for membership clubs? What does the company look for when they're thinking about how to curate? Because there's different types of membership clubs. There's obviously chains like Soho House that are around the world.

Last question. We didn't really cover about the concept of the membership club. How do people apply for membership clubs? What does the company look for when they're thinking about how to curate? Because there's different types of membership clubs. There's obviously chains like Soho House that are around the world.

Then there's some smaller format ones that are like restaurants mixed with a health club or something. Walk us through the concept of people being onboarded. What's the concept of membership club in general?

Then there's some smaller format ones that are like restaurants mixed with a health club or something. Walk us through the concept of people being onboarded. What's the concept of membership club in general?

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