Dan Fleyshman

You don't know the name of any of these CEOs of any of the major airlines. If they actually walked in right now, slap you in the face, you wouldn't know who they were, even though they're running $10 billion, $50 billion, $100 billion type airlines.

But if I said Virgin airlines, all of, you know, Richard Branson and Richard Branson is the only one that's a multi-billionaire owns a private Island, has his own companies, casinos, everything, vodkas, record labels, and Virgin airlines. And it's because of a personal brand.

But if I said Virgin airlines, all of, you know, Richard Branson and Richard Branson is the only one that's a multi-billionaire owns a private Island, has his own companies, casinos, everything, vodkas, record labels, and Virgin airlines. And it's because of a personal brand.

And so what Albert's doing is transitioning and taking what's working for him in the driven space and then making it to his version of Virgin by building up his personal brand and tagging that name across all these companies. I did that with Elevator Studio.

And so what Albert's doing is transitioning and taking what's working for him in the driven space and then making it to his version of Virgin by building up his personal brand and tagging that name across all these companies. I did that with Elevator Studio.

I have Elevator Ventures, Elevator Nights, my events I've done 56 times, Elevator Mortgage, Elevator Funding, Elevator Syndicate, my investor group. Everything's branded under the same name because it makes it easier for me to be building all these things and then putting my name on it, not a white label, but as the brand that people trust.

I have Elevator Ventures, Elevator Nights, my events I've done 56 times, Elevator Mortgage, Elevator Funding, Elevator Syndicate, my investor group. Everything's branded under the same name because it makes it easier for me to be building all these things and then putting my name on it, not a white label, but as the brand that people trust.

They know whether they've gone to Elevator Night, they'll feel comfortable with Elevator Funding. They know if they've gone through Elevator Syndicate, they feel comfortable with Elevator Studio. All those different moving parts are based on one core brand that people can know and attach to me, and I'll never sell Elevator because it's my brand, the same way he wouldn't sell Driven.

They know whether they've gone to Elevator Night, they'll feel comfortable with Elevator Funding. They know if they've gone through Elevator Syndicate, they feel comfortable with Elevator Studio. All those different moving parts are based on one core brand that people can know and attach to me, and I'll never sell Elevator because it's my brand, the same way he wouldn't sell Driven.

He's building up his brand, his personal brand, and finally realized, well, I have the mortgage guys here, I have the real estate name here, I have the sales training name here, I have the Driven name here, and finally combining it all together to make one super brand. So as you scale this and you go through, what do you want to happen at Driven 9? What are some of the speakers that are coming?

He's building up his brand, his personal brand, and finally realized, well, I have the mortgage guys here, I have the real estate name here, I have the sales training name here, I have the Driven name here, and finally combining it all together to make one super brand. So as you scale this and you go through, what do you want to happen at Driven 9? What are some of the speakers that are coming?

Who's any surprise guests?

Who's any surprise guests?

If your business cannot run without you, you don't have a business, you have a job. You're not an entrepreneur at that point. You have a job. That's okay. But you have to understand that part when going into it. Until you build SOPs, which is systems and processes, you're going to get stuck.

If your business cannot run without you, you don't have a business, you have a job. You're not an entrepreneur at that point. You have a job. That's okay. But you have to understand that part when going into it. Until you build SOPs, which is systems and processes, you're going to get stuck.

You're going to get stuck dealing with all the nitty-gritty, all the little headaches and all the little moving parts. Until you find people that can be strong operators like Albert mentioned, people that can run the show, whether it's from the secretary to the sales to the manager to the CFO or everybody in between, if you have to be there for every part of it, you have a job.

You're going to get stuck dealing with all the nitty-gritty, all the little headaches and all the little moving parts. Until you find people that can be strong operators like Albert mentioned, people that can run the show, whether it's from the secretary to the sales to the manager to the CFO or everybody in between, if you have to be there for every part of it, you have a job.

And a lot of times we can't just admit that to ourselves. We think that we've built this big business that's sellable. How can you sell it if you've got to be there to run it every single day? Yeah. If you have to be there to run it every single day, it's not a sellable thing because why would someone else buy it if they got to keep you forever? Typically, if someone acquires your company,

And a lot of times we can't just admit that to ourselves. We think that we've built this big business that's sellable. How can you sell it if you've got to be there to run it every single day? Yeah. If you have to be there to run it every single day, it's not a sellable thing because why would someone else buy it if they got to keep you forever? Typically, if someone acquires your company,

there's two options. They either get rid of you, or they do what's called golden handcuffs. Golden handcuffs is that they keep you for one to three years, base minimum, and they pay you to stay on. And they pay you to stay on because they need you for the transition process or to run the business. If you are instrumental in running the business,