Dan Heath

For instance, there was one swing on a playground in Brooklyn that had been responsible for multiple lawsuits. All somebody needed to do was go out and raise this swing six inches and all of the injuries would have been eliminated, but nobody thought to do that.

For instance, there was one swing on a playground in Brooklyn that had been responsible for multiple lawsuits. All somebody needed to do was go out and raise this swing six inches and all of the injuries would have been eliminated, but nobody thought to do that.

For instance, there was one swing on a playground in Brooklyn that had been responsible for multiple lawsuits. All somebody needed to do was go out and raise this swing six inches and all of the injuries would have been eliminated, but nobody thought to do that.

My interest in this topic goes back to a parable that's pretty well known in public health circles, but not well outside it. And it's originally attributed to a guy named Irving Zola. And the parable goes like this. You and a friend are having a picnic by the side of a river.

My interest in this topic goes back to a parable that's pretty well known in public health circles, but not well outside it. And it's originally attributed to a guy named Irving Zola. And the parable goes like this. You and a friend are having a picnic by the side of a river.

My interest in this topic goes back to a parable that's pretty well known in public health circles, but not well outside it. And it's originally attributed to a guy named Irving Zola. And the parable goes like this. You and a friend are having a picnic by the side of a river.

And just as you've laid out your picnic blanket, getting ready to eat, you hear a noise from the direction of the river and you look back and there's a child thrashing around in the water, apparently drowning. And so, of course, both of you instinctively jump in and you fish the child out and you bring them to the shore and

And just as you've laid out your picnic blanket, getting ready to eat, you hear a noise from the direction of the river and you look back and there's a child thrashing around in the water, apparently drowning. And so, of course, both of you instinctively jump in and you fish the child out and you bring them to the shore and

And just as you've laid out your picnic blanket, getting ready to eat, you hear a noise from the direction of the river and you look back and there's a child thrashing around in the water, apparently drowning. And so, of course, both of you instinctively jump in and you fish the child out and you bring them to the shore and

just as your adrenaline is starting to subside a little bit, you hear another shout and you look back, there's a different child drowning in the river. So back in you go and you fish that child out. And no sooner have you brought that child to shore that you look back, there are two more kids drowning in the river.

just as your adrenaline is starting to subside a little bit, you hear another shout and you look back, there's a different child drowning in the river. So back in you go and you fish that child out. And no sooner have you brought that child to shore that you look back, there are two more kids drowning in the river.

just as your adrenaline is starting to subside a little bit, you hear another shout and you look back, there's a different child drowning in the river. So back in you go and you fish that child out. And no sooner have you brought that child to shore that you look back, there are two more kids drowning in the river.

And it begins a kind of revolving door of rescue where you're in and out and fishing kids out. And just as you're starting to grow fatigued from all the rescue work, your friend swims towards shore and steps out, seeming to walk away and leave you alone. And you say, hey, Where are you going? I need your help. All these kids are drowning. We can't just leave.

And it begins a kind of revolving door of rescue where you're in and out and fishing kids out. And just as you're starting to grow fatigued from all the rescue work, your friend swims towards shore and steps out, seeming to walk away and leave you alone. And you say, hey, Where are you going? I need your help. All these kids are drowning. We can't just leave.

And it begins a kind of revolving door of rescue where you're in and out and fishing kids out. And just as you're starting to grow fatigued from all the rescue work, your friend swims towards shore and steps out, seeming to walk away and leave you alone. And you say, hey, Where are you going? I need your help. All these kids are drowning. We can't just leave.

And your friend says, well, I'm going upstream to tackle the guy who's throwing all these kids in the river. In life, whether we're talking about our personal lives or in our businesses or even in society, I think that too often we find our attention focused downstream on the reaction, the reaction, the reaction.

And your friend says, well, I'm going upstream to tackle the guy who's throwing all these kids in the river. In life, whether we're talking about our personal lives or in our businesses or even in society, I think that too often we find our attention focused downstream on the reaction, the reaction, the reaction.

And your friend says, well, I'm going upstream to tackle the guy who's throwing all these kids in the river. In life, whether we're talking about our personal lives or in our businesses or even in society, I think that too often we find our attention focused downstream on the reaction, the reaction, the reaction.

And we never make our way upstream to try to tackle the systems and the forces that are causing the problems in the first place.

And we never make our way upstream to try to tackle the systems and the forces that are causing the problems in the first place.