Dan Henry

I discovered that if you find what I call velocity vehicles, it's much better to

to put effort into finding the thing that makes it easier than just putting in raw effort.

And so I would go and try to build these velocity vehicles to make what I was doing easier.

So for instance, a couple of velocity vehicles for me was, I was obviously trying to build a business, right?

So I find that when you build a personal brand,

it makes it much easier to sell.

So if you are not good at marketing and sales, but you're good at personal brand, people will still buy from you.

Now, if you're not good at personal brand, but you're really good at sales, I discovered that a 45 minute to 60 minute talk, well-crafted, could be the only thing you need to blow up your business.

I did 10 million in sales for my business without any sales reps, any salespeople, and it was just a 45 minute video that I would send people to.

And of course, if you have both of those things, well, then you're going to smash it.

But I would just build these things that just made it easier.

I never believed in putting in tons of hours.

I would rather put in tons of hours building the thing that makes it where I don't have to put in tons of hours anymore.

Focus is big.

And look, I don't want to act like I'm this focus guru.

There are so many times in my life where I break my circle of focus.

I do get distracted just like anybody else.

But what's important is not that you're perfect all the time.

It's that you understand the concept so that you can always reel yourself back in.

And this is a little exercise you can do at home.