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Dan Henry

๐Ÿ‘ค Speaker
1253 total appearances

Appearances Over Time

Podcast Appearances

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

You just draw a circle.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

And what I do is I say, what's the thing you're currently working on, the thing that is going to make the most impact in your life?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

And maybe you're making YouTube videos, and YouTube videos are really bringing you sales in your business, okay?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

Well, if you just did YouTube videos, then that thing is 100% of your circle of focus.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

But if you start saying, well, I'm also gonna start a side business, or I'm also going to build an Instagram, or I'm also gonna do this, or I'm also gonna have a podcast, or I'm also gonna do this, then what happens is you start adding things to your circle of focus, and you now have to start drawing lines like a pizza.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

And you'll realize that you're not giving 100% effort to that YouTube channel.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

You're giving like 10, 20, or if you got a lot on the board, 5% effort.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

You just can't do two things and give 100% effort to both.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

Now, you might say, okay, well, what about people that have YouTube channels and Instagrams and stuff like that?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

Here's the thing.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

Once you master the thing you're working on in your circle of focus to the point that

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

where either it's so easy for you, you've attained mastery where you put in minimal effort, yet you get the same results as when you used to put in maximum effort, or you've learned how to delegate that thing to your team and they can get the same results.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

When you've achieved either of those things, you can now move it out of the circle of focus

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

into the delegation list, right?

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

Or the minimum effort list.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

So now it really doesn't take that much effort for you.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

So now you can move something else to your circle of focus.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

So for me, when I got started, I just happened to focus mostly on Facebook ads.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

And my first 10 million in revenue came from Facebook ads.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Dan Henry: The Marketing Strategy Entrepreneurs Use to Build Massive, Money-Making Brands | Marketing | E378

And I was just really good at those things.