Dan Henry

The nurture content is meant...

to show those followers that you can help them.

And the conversion content is meant to get them to do something, like give them your email, et cetera.

And these things can overlap in one piece of content.

But the growth content will tend to be a bit wider.

The nurture content will tend to share values more.

Because again, you build a brand by getting attention and then making the people that

you temporarily got their attention, care and become fascinated with you and align with you.

And then the conversion is, okay, well, now that you're, trust me, here, do this thing, get on my email list, et cetera.

Does that make sense?

If I'm doing a new offer, I do it live for a period of time.

Once I know that it works, then I'll put it just on a recording.

And look, there's no, oh, is that part of the strategy?

No, I'm just lazy and I don't want to work that hard.

I mean, I made 10 million with my first automated talk or automated webinar, and I got used to that, right?

And so now I'm just like, I don't want to have to do it live all the times.

So I just get it really good and then I put it on automated and it will never convert quite as good as live.

But here's the thing.

You're not going to do it live constantly.

So if you zoom out, you're going to make more money usually doing it automated because you're going to get burnt out if you constantly do it live unless you're just super young and all you want to do is make money and you're unmarried and you don't have any kids.