Dan Henry

And then when they watch the talk, they buy our done-for-you webinar service or our mastermind or whatever it is I happen to be selling.

Because I've obviously sold different things over the years, but what I have not changed

is the structure.

Everything gets attention for the right people, because think about it this way.

If I'm selling a service where my team writes you a talk or a webinar, well, why would someone care about that if they didn't care about using analogies to sell things?

So you see how those things are related, right?

Okay?

So if you sell over the phone, if you sell through stage, if you sell on social, if you sell really anything that's not ice cream at premium price, well, you can use one of these talks to sell more of your stuff.

So what has to be aligned is would someone care?

Would someone care about this who would buy my product?

So all you got to do is basically say, okay,

Who buys my product?

Would this person care about this piece of content?

Yes or no?

We don't overcomplicate it more than that.

And if the answer is no, they would not care, then you don't do the content.

If the answer is yes, they would care, then you do do the content, okay?

But it is important to realize that there are three types of content.

There's growth content, there's nurture content, and there's conversion content.

The growth content is meant to get new followers.