Dan Henry

It's just how good the damn thing is, okay?

But besides that, a couple tricks is when you're running ads to a webinar, on the next page, always sell a VIP.

If it's a free webinar, always sell a VIP.

You do it two hours before the webinar, whatever, 97 bucks, it'll help liquidate 60 to 70, possibly even 80% of your ad spend.

So now imagine that your ads were

80% cheaper right off the bat, okay?

When you get on the VIP two hours before, see, the main webinar is to show them how you can help them.

But in the VIP, you're actually gonna help them.

That's to show them that you can help them.

The people who are in the VIP, those are your buyers.

And so you now have more face time with them.

You actually are demonstrating you can help them

And you'll get way more sales when they watch the webinar.

But you'll also liquidate and cancel out some of your ad spend.

And you will learn so much from those interactions.

So one trick that I always recommend people do is when you launch a webinar or a talk, do not launch it big at first.

Launch it tiny at first.

If you have to only email a very small amount of your list, only run a little, like don't tell anybody about it.

Make it soft.

Make it only like,