Dan Henry

You can do it in a few hours and people still resist it.

And I just think that sometimes people hate money, okay?

But the easiest way to build a brand, in my opinion, quickly is to write a book.

Because book buyers are...

literally the best buyers.

It's like when somebody says, I don't want to read the book.

I want to watch the movie.

I'm in and out in two hours, right?

Those people, they're dopamine chasers.

The person that's willing to read a book, they really want to learn something.

And so I find that book buyers are the best buyers.

You've read the article, A Thousand True Fans, about how you only need a thousand true fans.

Yeah.

So I find if you can just get a thousand people who have read your book, because when somebody's done reading your book, even if you don't sell anything, if it's just a book about how you think about life, if you do it well, they're so endeared to you, they're so into your brand, they're going to read your emails, they're going to go watch your socials, et cetera.

Now, what is the book?

The book is your best stuff.

It's all these stories, all these slogans, all these metaphors, all these brand building assets, the best of the best in one piece of text.

that when people buy it, from the time they start reading to the time they end, they go from, oh, I'm just this cold prospect on Facebook that got hit with an ad for a book.

And when they're done reading it, they're a lifelong fan.

And so I've always sold books because then whatever else I send them to, webinars, whatever, or just...