Dan Henry

Whatever I happen to promote, I convert them from cold to warm much quicker through books.

And my last few books I wrote in a few hours using AI.

My best stack for making money is ad to book, webinar as a bonus, or just get them on your list with the book and then hit them with a webinar when you launch it.

And then if you really want to make a lot of money, you take them eventually to a paid presentation that is multiple days.

And that's where you make big money.

That's my personal view on it.

But again, whether they saw you on an ad or whether they found you on their own, eventually they're going to still watch your content.

You just got to make that process happen faster and to more people.

Yeah.

Mark Manson did that.

He wrote the book, The Subtle Art of Not Giving a Fuck.

Not Giving a Fuck, yeah.

Now, all of his personal branding, all of his socials, all of his YouTube, all of his Instagram is just more of that book over and over and over again.

And so one of the reasons I like writing a book is because it kind of gives me a blueprint for everything I'm going to... If you'll notice... Yeah, for that season, right?

That's a great analogy.

You will notice my personal brand shifts throughout my career.

Whenever I'm about to release a new book, okay, Dan's...

You get to go this way now.

You know, it always goes with the book.

It's like your brand Bible.