Dan Henry

Oh, I'm dealing with that now.

Oh, I'm dealing with that now.

And then what you do is you craft an after.

Well, an after, unless you're a liar, which hopefully whoever's listening to this is not a liar, is the opposite of the before.

So if I say, well, I didn't know what to say in order to get people interested in my products and services,

And now I know exactly what to say.

My sales were inconsistent and now they're consistent.

People used to question my value and they would always bargain on price.

Now people pay a premium every time, right?

Like it's just the opposite, okay?

And-

Imagine that there's this bridge between the before and after.

Well, this bridge, I call it the scary bridge.

This is what you had to go through, all the horrible trials and tribulations, all the time and money that you had to spend to figure this out.

And that scary bridge is full of snakes and ghouls and goblins, and it's just really bad time, but you came through it.

Well, now they have the option, if they want to go from the before to the after, they have the option to do what you did and take the scary bridge, which costs a lot of time and money.

Or let's just say that there's a helicopter and the helicopter can pick them up from this side, take them over and land safely

on the other side.

Well, the helicopter is your offer.

The helicopter is what you sell.