Dan Henry

So one time I was speaking at an event and I only had 15 minutes.

I had 45, but something happened, they had to cut it down.

All I did was tell my scary bridge story.

And when I did that,

People came up to me after I got off stage and they're like, hey, can you help me do this faster?

Hey, can you help me do that quicker?

I said, yeah, I have this thing.

I still ended up doing like 100,000 in sales because people just came up to me and talked, okay?

This illustrates, you know what it's like to be them.

This illustrates that you've achieved the thing they want to achieve.

And your story of how you did that is the scary bridge.

You just have to make sure that you show that it works, but also show that, hey,

If you don't have to do this or you could make it quicker, that would be a lot better.

And that is your offer.

And so that's more the loose framework that I follow today.

It works really well for me.

And when I teach it to people, it's a lot easier to understand than like the hero's journey and all that.

People get really caught up in it.

I just try to make it simple.

And when it's simple, you do it.