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Dan Kennedy

👤 Person
1188 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

I do some pro bono work for a food bank. Not a lot, but we have philosophical conflicts, but still. Oh, and the executive director. There's another one of these. You can't tell anybody I told you this ever, ever, because we all hate the guy. But I voted for him because if I separate him from his policies, they all make sense to me, right? Well, how would that happen?

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

I do some pro bono work for a food bank. Not a lot, but we have philosophical conflicts, but still. Oh, and the executive director. There's another one of these. You can't tell anybody I told you this ever, ever, because we all hate the guy. But I voted for him because if I separate him from his policies, they all make sense to me, right? Well, how would that happen?

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

I do some pro bono work for a food bank. Not a lot, but we have philosophical conflicts, but still. Oh, and the executive director. There's another one of these. You can't tell anybody I told you this ever, ever, because we all hate the guy. But I voted for him because if I separate him from his policies, they all make sense to me, right? Well, how would that happen?

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

She would have to consume some of him to get to that point, right? So I would, I'm sure here's the media probably that she consumes all the time. NPR, right? PBS, MSNBC, She probably gets a bunch of stuff from like-minded people in social media. And what did all that do? Instead of keeping her away from Satan, it made her go take a look at Satan, right? So the opposition is useful.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

She would have to consume some of him to get to that point, right? So I would, I'm sure here's the media probably that she consumes all the time. NPR, right? PBS, MSNBC, She probably gets a bunch of stuff from like-minded people in social media. And what did all that do? Instead of keeping her away from Satan, it made her go take a look at Satan, right? So the opposition is useful.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

She would have to consume some of him to get to that point, right? So I would, I'm sure here's the media probably that she consumes all the time. NPR, right? PBS, MSNBC, She probably gets a bunch of stuff from like-minded people in social media. And what did all that do? Instead of keeping her away from Satan, it made her go take a look at Satan, right? So the opposition is useful.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

And I've always gone out of my way to trigger it, to have it against position, to have a villain, all of that. If you take any No BS book, any of the titles, they all have this early in the book. there is an establishment archaic villain established and then attacked. And then the alternative system is offered to you.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

And I've always gone out of my way to trigger it, to have it against position, to have a villain, all of that. If you take any No BS book, any of the titles, they all have this early in the book. there is an establishment archaic villain established and then attacked. And then the alternative system is offered to you.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

And I've always gone out of my way to trigger it, to have it against position, to have a villain, all of that. If you take any No BS book, any of the titles, they all have this early in the book. there is an establishment archaic villain established and then attacked. And then the alternative system is offered to you.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

Um, and, uh, like the Ruthless Management book has gotten the most negative stuff. Uh, reviews, you know, all that. Uh, mostly people have read it. They just don't like the word Ruthless.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

Um, and, uh, like the Ruthless Management book has gotten the most negative stuff. Uh, reviews, you know, all that. Uh, mostly people have read it. They just don't like the word Ruthless.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

Um, and, uh, like the Ruthless Management book has gotten the most negative stuff. Uh, reviews, you know, all that. Uh, mostly people have read it. They just don't like the word Ruthless.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

I'm definitely serious about that by the way but I'd almost rather have the negative reviews than the positive ones because I know what effect it has on people right it's like well I gotta take a look at this guy right and um A lot of people don't have the courage to play this game.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

I'm definitely serious about that by the way but I'd almost rather have the negative reviews than the positive ones because I know what effect it has on people right it's like well I gotta take a look at this guy right and um A lot of people don't have the courage to play this game.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

I'm definitely serious about that by the way but I'd almost rather have the negative reviews than the positive ones because I know what effect it has on people right it's like well I gotta take a look at this guy right and um A lot of people don't have the courage to play this game.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

But when you understand its architecture and then you start looking for it, you find it used again and again and again.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

But when you understand its architecture and then you start looking for it, you find it used again and again and again.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

But when you understand its architecture and then you start looking for it, you find it used again and again and again.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

Well, so years ago, the Catholic Church used to ban movies.

The Russell Brunson Show
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

Well, so years ago, the Catholic Church used to ban movies.