Dan Kennedy

I think Halbert wrote it, but I'm not sure. He used it in insurance and he used it in medical... The headline was, who is this man and why is he saying these terrible things about your professor? Or who is this man and why is he saying these terrible things about your business? And he would then play this game in the end, right? And with a little time, of course, opposition arose.

I think Halbert wrote it, but I'm not sure. He used it in insurance and he used it in medical... The headline was, who is this man and why is he saying these terrible things about your professor? Or who is this man and why is he saying these terrible things about your business? And he would then play this game in the end, right? And with a little time, of course, opposition arose.

I think Halbert wrote it, but I'm not sure. He used it in insurance and he used it in medical... The headline was, who is this man and why is he saying these terrible things about your professor? Or who is this man and why is he saying these terrible things about your business? And he would then play this game in the end, right? And with a little time, of course, opposition arose.

And he would quote, and now I add the opposition to the ad, right? And they were great lean generation campaigns. Now, in today's world, an ad like that would be a lot more productive because there's a lot more ways for the curious to go find him And start to, you know, get cooked in his environment. That ad will drive people to Amazon. It will drive people to TikTok.

And he would quote, and now I add the opposition to the ad, right? And they were great lean generation campaigns. Now, in today's world, an ad like that would be a lot more productive because there's a lot more ways for the curious to go find him And start to, you know, get cooked in his environment. That ad will drive people to Amazon. It will drive people to TikTok.

And he would quote, and now I add the opposition to the ad, right? And they were great lean generation campaigns. Now, in today's world, an ad like that would be a lot more productive because there's a lot more ways for the curious to go find him And start to, you know, get cooked in his environment. That ad will drive people to Amazon. It will drive people to TikTok.

It will drive people to LinkedIn. It will drive people, right? And so as long as you're there, that ad now is infinitely more productive than it was pre-internet. You know, as I think you know, the You know, there's three media choices, right? There's online only, there's offline only, and there's integrated media. And the only sensible one is integrated, you know, is integrated media.

It will drive people to LinkedIn. It will drive people, right? And so as long as you're there, that ad now is infinitely more productive than it was pre-internet. You know, as I think you know, the You know, there's three media choices, right? There's online only, there's offline only, and there's integrated media. And the only sensible one is integrated, you know, is integrated media.

It will drive people to LinkedIn. It will drive people, right? And so as long as you're there, that ad now is infinitely more productive than it was pre-internet. You know, as I think you know, the You know, there's three media choices, right? There's online only, there's offline only, and there's integrated media. And the only sensible one is integrated, you know, is integrated media.

Because each media always creates spinoff traffic events. to other media, and if you aren't there to capture it, you lose it. When you have opposition to you being voiced, that drives traffic. And as long as you're there to get it, and then carry that message forward, you benefit from all the opposition.

Because each media always creates spinoff traffic events. to other media, and if you aren't there to capture it, you lose it. When you have opposition to you being voiced, that drives traffic. And as long as you're there to get it, and then carry that message forward, you benefit from all the opposition.

Because each media always creates spinoff traffic events. to other media, and if you aren't there to capture it, you lose it. When you have opposition to you being voiced, that drives traffic. And as long as you're there to get it, and then carry that message forward, you benefit from all the opposition.

It takes a lot longer than any market to get famous by getting famous than by getting famous and infamous. All right? The infamy helps. So early, when we ran the first Personal Power show, the first Tony show at Kathy Renker, the psychiatric, professional community, and the psychologist, professional community, the therapist, professional community. Has that thing got traction?

It takes a lot longer than any market to get famous by getting famous than by getting famous and infamous. All right? The infamy helps. So early, when we ran the first Personal Power show, the first Tony show at Kathy Renker, the psychiatric, professional community, and the psychologist, professional community, the therapist, professional community. Has that thing got traction?

It takes a lot longer than any market to get famous by getting famous than by getting famous and infamous. All right? The infamy helps. So early, when we ran the first Personal Power show, the first Tony show at Kathy Renker, the psychiatric, professional community, and the psychologist, professional community, the therapist, professional community. Has that thing got traction?

They all got pretty vocal in their criticism. Well, I mean, look, their argument was, uncredentialed, right? Therefore, risky could really hurt some people. Same thing for Werner Erhard and Est, which preceded Tony. And He's insisting he can bring somebody up on stage and instantly cure some chronic phobia they've had for years. that we treat for years.

They all got pretty vocal in their criticism. Well, I mean, look, their argument was, uncredentialed, right? Therefore, risky could really hurt some people. Same thing for Werner Erhard and Est, which preceded Tony. And He's insisting he can bring somebody up on stage and instantly cure some chronic phobia they've had for years. that we treat for years.

They all got pretty vocal in their criticism. Well, I mean, look, their argument was, uncredentialed, right? Therefore, risky could really hurt some people. Same thing for Werner Erhard and Est, which preceded Tony. And He's insisting he can bring somebody up on stage and instantly cure some chronic phobia they've had for years. that we treat for years.

You know, Woody Allen's, if you have, if we have any in the audience, I'm sorry, but you know, Woody Allen's line about therapists was always, I got the best one in New York. I've had him, I've been going to him every week for 30 years. Um, and like Tony's curing us like this, you know, that you, I'm sure you saw him, the, the instant orgasm thing, right? From Tony?

You know, Woody Allen's, if you have, if we have any in the audience, I'm sorry, but you know, Woody Allen's line about therapists was always, I got the best one in New York. I've had him, I've been going to him every week for 30 years. Um, and like Tony's curing us like this, you know, that you, I'm sure you saw him, the, the instant orgasm thing, right? From Tony?