Dan Kennedy

You don't get to go to the home or the office, make the presentation, not make the sale, and come back next week, sit the guy down and do the same presentation. You don't have that opportunity. But with almost all media, you do. And with web media, that is on-demand access, People can come back on their own, just as you described. And watch it again. And watch it again. They will.

You don't get to go to the home or the office, make the presentation, not make the sale, and come back next week, sit the guy down and do the same presentation. You don't have that opportunity. But with almost all media, you do. And with web media, that is on-demand access, People can come back on their own, just as you described. And watch it again. And watch it again. They will.

You don't get to go to the home or the office, make the presentation, not make the sale, and come back next week, sit the guy down and do the same presentation. You don't have that opportunity. But with almost all media, you do. And with web media, that is on-demand access, People can come back on their own, just as you described. And watch it again. And watch it again. They will.

Not everybody, of course. But a significant number of the buyers do. They are getting to a point of belief through repetition. And you want to take full advantage of that repetition. And your media strategies, whether mail or email or webinar, etc., your media strategies should provide this repetition opportunity whenever you can. We had a Titanium member für eine lange Zeit.

Not everybody, of course. But a significant number of the buyers do. They are getting to a point of belief through repetition. And you want to take full advantage of that repetition. And your media strategies, whether mail or email or webinar, etc., your media strategies should provide this repetition opportunity whenever you can. We had a Titanium member für eine lange Zeit.

Not everybody, of course. But a significant number of the buyers do. They are getting to a point of belief through repetition. And you want to take full advantage of that repetition. And your media strategies, whether mail or email or webinar, etc., your media strategies should provide this repetition opportunity whenever you can. We had a Titanium member für eine lange Zeit.

Sein Name war Rod Ipec. Und sein Info-Business wurde damals von Auto-Repair-Shop-Händlern verkauft. Und er hatte ein kleines Direkt-Mail-Booklet, das funktionierte. Eine Liste von independenten Auto-Repair-Shop-Händlern ist nicht groß. Es ist kein großer Nischmarkt, was eines ihrer Probleme war. Aber das Booklet funktionierte.

Sein Name war Rod Ipec. Und sein Info-Business wurde damals von Auto-Repair-Shop-Händlern verkauft. Und er hatte ein kleines Direkt-Mail-Booklet, das funktionierte. Eine Liste von independenten Auto-Repair-Shop-Händlern ist nicht groß. Es ist kein großer Nischmarkt, was eines ihrer Probleme war. Aber das Booklet funktionierte.

Sein Name war Rod Ipec. Und sein Info-Business wurde damals von Auto-Repair-Shop-Händlern verkauft. Und er hatte ein kleines Direkt-Mail-Booklet, das funktionierte. Eine Liste von independenten Auto-Repair-Shop-Händlern ist nicht groß. Es ist kein großer Nischmarkt, was eines ihrer Probleme war. Aber das Booklet funktionierte.

Gee, if only we could get them to read the booklet again and again, they'd buy. And so for almost two years, we mailed the same booklet to the same list every month. The only thing we changed was the outside page. We changed the color of the paper. And got almost the same response month after month after month after month. I'll give you one more.

Gee, if only we could get them to read the booklet again and again, they'd buy. And so for almost two years, we mailed the same booklet to the same list every month. The only thing we changed was the outside page. We changed the color of the paper. And got almost the same response month after month after month after month. I'll give you one more.

Gee, if only we could get them to read the booklet again and again, they'd buy. And so for almost two years, we mailed the same booklet to the same list every month. The only thing we changed was the outside page. We changed the color of the paper. And got almost the same response month after month after month after month. I'll give you one more.

Speaker, years ago, his name was Chris Hagerty, leadership guy. And Chris had gotten a big article written about him, one of the airline magazines, Deltas, I think. And we were on a flight together and he was telling me that he didn't think he was ever going to have to market for months because when the article came out, he actually was buried in inquiries.

Speaker, years ago, his name was Chris Hagerty, leadership guy. And Chris had gotten a big article written about him, one of the airline magazines, Deltas, I think. And we were on a flight together and he was telling me that he didn't think he was ever going to have to market for months because when the article came out, he actually was buried in inquiries.

Speaker, years ago, his name was Chris Hagerty, leadership guy. And Chris had gotten a big article written about him, one of the airline magazines, Deltas, I think. And we were on a flight together and he was telling me that he didn't think he was ever going to have to market for months because when the article came out, he actually was buried in inquiries.

from the kind of corporate executives that he needed to book him. And he said, geez, if I could just make that repeat. And I said, well, why not? He said, well, they're not going to publish the exact same article about me every six months. I said, no, but they'll sell you four pages and you could republish the same article every six months. And since you're buying it,

from the kind of corporate executives that he needed to book him. And he said, geez, if I could just make that repeat. And I said, well, why not? He said, well, they're not going to publish the exact same article about me every six months. I said, no, but they'll sell you four pages and you could republish the same article every six months. And since you're buying it,

from the kind of corporate executives that he needed to book him. And he said, geez, if I could just make that repeat. And I said, well, why not? He said, well, they're not going to publish the exact same article about me every six months. I said, no, but they'll sell you four pages and you could republish the same article every six months. And since you're buying it,

Advertisement, Marketing und Verkauf sind wichtige Faktoren. Natürlich glauben wir als Direktmarketer daran, dass wir es jedes Mal bezahlen, nicht wie Brand-Advertisement. Aber es ist wichtig. Das ist großartig.

Advertisement, Marketing und Verkauf sind wichtige Faktoren. Natürlich glauben wir als Direktmarketer daran, dass wir es jedes Mal bezahlen, nicht wie Brand-Advertisement. Aber es ist wichtig. Das ist großartig.