Dan Kennedy

Gee, if only we could get them to read the booklet again and again, they'd buy. And so for almost two years, we mailed the same booklet to the same list every month. The only thing we changed was the outside page. We changed the color of the paper. And got almost the same response month after month after month after month. I'll give you one more.

Gee, if only we could get them to read the booklet again and again, they'd buy. And so for almost two years, we mailed the same booklet to the same list every month. The only thing we changed was the outside page. We changed the color of the paper. And got almost the same response month after month after month after month. I'll give you one more.

Speaker, years ago, his name was Chris Hagerty, leadership guy. And Chris had gotten a big article written about him, one of the airline magazines, Deltas, I think. And we were on a flight together and he was telling me that he didn't think he was ever going to have to market for months because when the article came out, he actually was buried in inquiries.

Speaker, years ago, his name was Chris Hagerty, leadership guy. And Chris had gotten a big article written about him, one of the airline magazines, Deltas, I think. And we were on a flight together and he was telling me that he didn't think he was ever going to have to market for months because when the article came out, he actually was buried in inquiries.

Speaker, years ago, his name was Chris Hagerty, leadership guy. And Chris had gotten a big article written about him, one of the airline magazines, Deltas, I think. And we were on a flight together and he was telling me that he didn't think he was ever going to have to market for months because when the article came out, he actually was buried in inquiries.

from the kind of corporate executives that he needed to book him. And he said, geez, if I could just make that repeat. And I said, well, why not? He said, well, they're not going to publish the exact same article about me every six months. I said, no, but they'll sell you four pages and you could republish the same article every six months. And since you're buying it,

from the kind of corporate executives that he needed to book him. And he said, geez, if I could just make that repeat. And I said, well, why not? He said, well, they're not going to publish the exact same article about me every six months. I said, no, but they'll sell you four pages and you could republish the same article every six months. And since you're buying it,

from the kind of corporate executives that he needed to book him. And he said, geez, if I could just make that repeat. And I said, well, why not? He said, well, they're not going to publish the exact same article about me every six months. I said, no, but they'll sell you four pages and you could republish the same article every six months. And since you're buying it,

Advertisement, Marketing und Verkauf sind wichtige Faktoren. Natürlich glauben wir als Direktmarketer daran, dass wir es jedes Mal bezahlen, nicht wie Brand-Advertisement. Aber es ist wichtig. Das ist großartig.

Advertisement, Marketing und Verkauf sind wichtige Faktoren. Natürlich glauben wir als Direktmarketer daran, dass wir es jedes Mal bezahlen, nicht wie Brand-Advertisement. Aber es ist wichtig. Das ist großartig.

Advertisement, Marketing und Verkauf sind wichtige Faktoren. Natürlich glauben wir als Direktmarketer daran, dass wir es jedes Mal bezahlen, nicht wie Brand-Advertisement. Aber es ist wichtig. Das ist großartig.

Thank you.

Thank you.

Thank you.

I'm going to do this.

I'm going to do this.

I'm going to do this.

And one of the things that I said was, I don't know, I don't know.

And one of the things that I said was, I don't know, I don't know.

And one of the things that I said was, I don't know, I don't know.