Dan Kennedy

Aber nur weil du nicht einen Konto zu einem Konferenzsitz oder einem TV-Studio schreibst, spielst du Zeit, du spielst Audienz, du spielst Wortmeldung, du spielst Reputation. And if you're doing it online and you have any size audience at all, you can be certain that people are going to yak about it in social media after you do it.

Aber nur weil du nicht einen Konto zu einem Konferenzsitz oder einem TV-Studio schreibst, spielst du Zeit, du spielst Audienz, du spielst Wortmeldung, du spielst Reputation. And if you're doing it online and you have any size audience at all, you can be certain that people are going to yak about it in social media after you do it.

And if you're crappy at it or it looks lousy, that's what they're going to focus on. So again, you can have the best script in the world, but You haven't got the other elements right. Just as you have to be concerned with a room if you're speaking live in a room. I can't tell you the number of times I've arrived somewhere and they have the room set up 100% wrong.

And if you're crappy at it or it looks lousy, that's what they're going to focus on. So again, you can have the best script in the world, but You haven't got the other elements right. Just as you have to be concerned with a room if you're speaking live in a room. I can't tell you the number of times I've arrived somewhere and they have the room set up 100% wrong.

And if you're crappy at it or it looks lousy, that's what they're going to focus on. So again, you can have the best script in the world, but You haven't got the other elements right. Just as you have to be concerned with a room if you're speaking live in a room. I can't tell you the number of times I've arrived somewhere and they have the room set up 100% wrong.

And I have to make them redo the room. So these details matter. And once you figure out what works best in your situation, you ought to lock that in so that it's like automatic for you. Patrick Mahomes, he looks like he's running around playing backyard football with Kelsey out there, but That ain't the truth. Those two guys do extra practice. And they rehearse all those goofy scramble plays.

And I have to make them redo the room. So these details matter. And once you figure out what works best in your situation, you ought to lock that in so that it's like automatic for you. Patrick Mahomes, he looks like he's running around playing backyard football with Kelsey out there, but That ain't the truth. Those two guys do extra practice. And they rehearse all those goofy scramble plays.

And I have to make them redo the room. So these details matter. And once you figure out what works best in your situation, you ought to lock that in so that it's like automatic for you. Patrick Mahomes, he looks like he's running around playing backyard football with Kelsey out there, but That ain't the truth. Those two guys do extra practice. And they rehearse all those goofy scramble plays.

And Mahomes knows exactly where Kelsey's going to be when a play breaks down, because they've scripted it. And he certainly isn't changing his throwing motion randomly every game. Oh, this week I think I'll throw it with my left hand. Nein. Die Leute locken in, was für sie funktioniert. Sie finden heraus, was funktioniert, und sie legen einen Lock auf.

And Mahomes knows exactly where Kelsey's going to be when a play breaks down, because they've scripted it. And he certainly isn't changing his throwing motion randomly every game. Oh, this week I think I'll throw it with my left hand. Nein. Die Leute locken in, was für sie funktioniert. Sie finden heraus, was funktioniert, und sie legen einen Lock auf.

And Mahomes knows exactly where Kelsey's going to be when a play breaks down, because they've scripted it. And he certainly isn't changing his throwing motion randomly every game. Oh, this week I think I'll throw it with my left hand. Nein. Die Leute locken in, was für sie funktioniert. Sie finden heraus, was funktioniert, und sie legen einen Lock auf.

So we can close on that. People ought to hear it. A lot of the purchases for booking an appointment to come in to an advisor or a doctor A lot of response happens after four or five exposures to the same pitch. So people will get same direct mail piece again and again and again. In financial services, let's take Fisher.

So we can close on that. People ought to hear it. A lot of the purchases for booking an appointment to come in to an advisor or a doctor A lot of response happens after four or five exposures to the same pitch. So people will get same direct mail piece again and again and again. In financial services, let's take Fisher.

So we can close on that. People ought to hear it. A lot of the purchases for booking an appointment to come in to an advisor or a doctor A lot of response happens after four or five exposures to the same pitch. So people will get same direct mail piece again and again and again. In financial services, let's take Fisher.

If they fit a particular demographic profile, they're going to get that same Fisher piece five times a year. And a significant number of them will say, anecdotally, they have opened it, they have read it, they almost responded, and then finally the fourth time or the fifth time, They did. With TV infomercials, which you can click in and out of. So they have some similarity to web presentations.

If they fit a particular demographic profile, they're going to get that same Fisher piece five times a year. And a significant number of them will say, anecdotally, they have opened it, they have read it, they almost responded, and then finally the fourth time or the fifth time, They did. With TV infomercials, which you can click in and out of. So they have some similarity to web presentations.

If they fit a particular demographic profile, they're going to get that same Fisher piece five times a year. And a significant number of them will say, anecdotally, they have opened it, they have read it, they almost responded, and then finally the fourth time or the fifth time, They did. With TV infomercials, which you can click in and out of. So they have some similarity to web presentations.

We knew statistically from surveys, from talking to customers, that a great many of them watched the entire program 28 und eine halbe Minute, eine Mop, viermal bevor sie bestellt haben. Und so ist das, wie die Medien funktionieren. Und das ist ein Unterschied, wenn man von der Bühne her verkauft. Oder wenn man von der Bühne her verkauft. and lay it on them again.

We knew statistically from surveys, from talking to customers, that a great many of them watched the entire program 28 und eine halbe Minute, eine Mop, viermal bevor sie bestellt haben. Und so ist das, wie die Medien funktionieren. Und das ist ein Unterschied, wenn man von der Bühne her verkauft. Oder wenn man von der Bühne her verkauft. and lay it on them again.

We knew statistically from surveys, from talking to customers, that a great many of them watched the entire program 28 und eine halbe Minute, eine Mop, viermal bevor sie bestellt haben. Und so ist das, wie die Medien funktionieren. Und das ist ein Unterschied, wenn man von der Bühne her verkauft. Oder wenn man von der Bühne her verkauft. and lay it on them again.