Dan Kennedy

And Mahomes knows exactly where Kelsey's going to be when a play breaks down, because they've scripted it. And he certainly isn't changing his throwing motion randomly every game. Oh, this week I think I'll throw it with my left hand. Nein. Die Leute locken in, was für sie funktioniert. Sie finden heraus, was funktioniert, und sie legen einen Lock auf.

So we can close on that. People ought to hear it. A lot of the purchases for booking an appointment to come in to an advisor or a doctor A lot of response happens after four or five exposures to the same pitch. So people will get same direct mail piece again and again and again. In financial services, let's take Fisher.

So we can close on that. People ought to hear it. A lot of the purchases for booking an appointment to come in to an advisor or a doctor A lot of response happens after four or five exposures to the same pitch. So people will get same direct mail piece again and again and again. In financial services, let's take Fisher.

So we can close on that. People ought to hear it. A lot of the purchases for booking an appointment to come in to an advisor or a doctor A lot of response happens after four or five exposures to the same pitch. So people will get same direct mail piece again and again and again. In financial services, let's take Fisher.

If they fit a particular demographic profile, they're going to get that same Fisher piece five times a year. And a significant number of them will say, anecdotally, they have opened it, they have read it, they almost responded, and then finally the fourth time or the fifth time, They did. With TV infomercials, which you can click in and out of. So they have some similarity to web presentations.

If they fit a particular demographic profile, they're going to get that same Fisher piece five times a year. And a significant number of them will say, anecdotally, they have opened it, they have read it, they almost responded, and then finally the fourth time or the fifth time, They did. With TV infomercials, which you can click in and out of. So they have some similarity to web presentations.

If they fit a particular demographic profile, they're going to get that same Fisher piece five times a year. And a significant number of them will say, anecdotally, they have opened it, they have read it, they almost responded, and then finally the fourth time or the fifth time, They did. With TV infomercials, which you can click in and out of. So they have some similarity to web presentations.

We knew statistically from surveys, from talking to customers, that a great many of them watched the entire program 28 und eine halbe Minute, eine Mop, viermal bevor sie bestellt haben. Und so ist das, wie die Medien funktionieren. Und das ist ein Unterschied, wenn man von der Bühne her verkauft. Oder wenn man von der Bühne her verkauft. and lay it on them again.

We knew statistically from surveys, from talking to customers, that a great many of them watched the entire program 28 und eine halbe Minute, eine Mop, viermal bevor sie bestellt haben. Und so ist das, wie die Medien funktionieren. Und das ist ein Unterschied, wenn man von der Bühne her verkauft. Oder wenn man von der Bühne her verkauft. and lay it on them again.

We knew statistically from surveys, from talking to customers, that a great many of them watched the entire program 28 und eine halbe Minute, eine Mop, viermal bevor sie bestellt haben. Und so ist das, wie die Medien funktionieren. Und das ist ein Unterschied, wenn man von der Bühne her verkauft. Oder wenn man von der Bühne her verkauft. and lay it on them again.

You don't get to go to the home or the office, make the presentation, not make the sale, and come back next week, sit the guy down and do the same presentation. You don't have that opportunity. But with almost all media, you do. And with web media, that is on-demand access, People can come back on their own, just as you described. And watch it again. And watch it again. They will.

You don't get to go to the home or the office, make the presentation, not make the sale, and come back next week, sit the guy down and do the same presentation. You don't have that opportunity. But with almost all media, you do. And with web media, that is on-demand access, People can come back on their own, just as you described. And watch it again. And watch it again. They will.

You don't get to go to the home or the office, make the presentation, not make the sale, and come back next week, sit the guy down and do the same presentation. You don't have that opportunity. But with almost all media, you do. And with web media, that is on-demand access, People can come back on their own, just as you described. And watch it again. And watch it again. They will.

Not everybody, of course. But a significant number of the buyers do. They are getting to a point of belief through repetition. And you want to take full advantage of that repetition. And your media strategies, whether mail or email or webinar, etc., your media strategies should provide this repetition opportunity whenever you can. We had a Titanium member für eine lange Zeit.

Not everybody, of course. But a significant number of the buyers do. They are getting to a point of belief through repetition. And you want to take full advantage of that repetition. And your media strategies, whether mail or email or webinar, etc., your media strategies should provide this repetition opportunity whenever you can. We had a Titanium member für eine lange Zeit.

Not everybody, of course. But a significant number of the buyers do. They are getting to a point of belief through repetition. And you want to take full advantage of that repetition. And your media strategies, whether mail or email or webinar, etc., your media strategies should provide this repetition opportunity whenever you can. We had a Titanium member für eine lange Zeit.

Sein Name war Rod Ipec. Und sein Info-Business wurde damals von Auto-Repair-Shop-Händlern verkauft. Und er hatte ein kleines Direkt-Mail-Booklet, das funktionierte. Eine Liste von independenten Auto-Repair-Shop-Händlern ist nicht groß. Es ist kein großer Nischmarkt, was eines ihrer Probleme war. Aber das Booklet funktionierte.

Sein Name war Rod Ipec. Und sein Info-Business wurde damals von Auto-Repair-Shop-Händlern verkauft. Und er hatte ein kleines Direkt-Mail-Booklet, das funktionierte. Eine Liste von independenten Auto-Repair-Shop-Händlern ist nicht groß. Es ist kein großer Nischmarkt, was eines ihrer Probleme war. Aber das Booklet funktionierte.

Sein Name war Rod Ipec. Und sein Info-Business wurde damals von Auto-Repair-Shop-Händlern verkauft. Und er hatte ein kleines Direkt-Mail-Booklet, das funktionierte. Eine Liste von independenten Auto-Repair-Shop-Händlern ist nicht groß. Es ist kein großer Nischmarkt, was eines ihrer Probleme war. Aber das Booklet funktionierte.

Gee, if only we could get them to read the booklet again and again, they'd buy. And so for almost two years, we mailed the same booklet to the same list every month. The only thing we changed was the outside page. We changed the color of the paper. And got almost the same response month after month after month after month. I'll give you one more.