Dan Khan

So you have to have a personal brand.

I agree.

And to be honest, I'm not relying on the personal brand now.

So it kind of makes it a little bit, you know, I don't really have this desperation intact for it.

But I'm starting to invest in content and teams and podcasts and stuff like that because I think it'll be an invaluable asset, man.

Even when running ads and then on the thank you page, you just send them to your long form or your organic.

Bro, your ROAS just increases.

Your return on ad spend just goes up.

Because people, they want to consume, even if it's just looking at your Instagram like this, just to see what you talk about.

That increases your ad spend.

Wow.

Yeah.

That's good to know.

So...

When you talk about paid ads, especially for you or any other person, your offer is the most important thing.

So if you can make the offer as stupid, simple and irresistible as possible, you will make money with paid ads.

So for example, if a fitness coach came to me and he said, I have this offer and they have to eat chicken, broccoli and rice three times a day for seven days a week.

And they have to go to the gym two hours a day, every day.

I'll tell him, don't even sell it.

Yeah.