Dan Khan
👤 SpeakerAppearances Over Time
Podcast Appearances
It's too difficult.
It's too difficult.
No one's going to buy it.
Is it a solution to a problem?
Yes.
But it's a shitty solution.
Your offer sucks.
Whereas you're going to compete with people that said, like, you don't need to go to the gym.
You only need to do body weight workouts 30 minutes a day for three times a week or something like that.
And you can still eat pizza three times a week.
You're going to compete with that fitness coach.
You're going to lose, bro.
So when it comes to paid advertising, it needs to come fast.
It needs to be irresistible.
If you have a brand like Jeff Nippard, you can get away with selling anything because then people buy for you instead of the offer.
But if you're running paid ads, it's a different, different game, bro.
So your offer needs to be super simple, super irresistible.
And then you move on into the advertising.
You fix the offer first, then you go into the ads.
Yeah, that's what I always do, people.