Dan Koe

Let's say that's 30% of the time.

That's like one post a day out of the three.

The other two posts are for continuing the experimentation on until you find the next one that is like you striking gold.

Then you make that a part of your process.

Now you have two posts a day that are just consistently most, like they're not all going to bring in a ton of followers, but you're getting closer and closer to just consistently increasing followers over time by doing this.

And if you keep that balance of your...

core ideas that are consistently going to bring in followers with a healthy dose of experimentation until you find more.

And then you just cycle out the core ideas.

That's really the entire growth process on any social platform, in my opinion.

I don't do anything.

But that's just me.

Because ever since I started out, I kind of put the constraint on myself of like, I want to do this with just writing.

I didn't start YouTube until I think two years after I was on Twitter.

And...

just by creating that constraint, it made me be more creative.

And I think it made me refine my writing a lot more.

I've occasionally incorporated visuals in my Instagram posts and newsletters for like drawing out specific concepts or having certain infographics, or I even did animations on Instagram at one point.

And those things definitely helped, but

Uh, the animations eventually died down because a lot more people started doing them.

And then same with the visuals.