Dan Koe

Like I noticed they were a good pattern interrupt when I would post those after not posting them for a while and they would get a lot more engagement.

But then if I tried to make that a consistent thing, they would just balance out as most of the posts did.

And so then I'm like, I should just stick with writing, uh,

Because the ideas in my head, the thing that I feel built my audience the most, there's no way to know this, but I think it came from.

my focus on idea density and novel perspectives.

So in my YouTube videos especially, I try to bake in at least one thing that I think will like blow people's minds as an exaggeration.

It's like the thing that I found so interesting that I feel like not too many people know about.

If I can find a way to incorporate that into a newsletter that has a pretty –

broad and validated angle.

So people go into the video because it's already validated.

They like that topic.

They'll just watch it to watch it.

And then I have a good hook, a good lead.

And then I lead them into like that mind blowing insight that makes them think a bit deeper and learn something new and have something new to explore that gives them this unique connection with me that

not too many other people do.

Does that make sense?

I can post something that is just like a throwaway tweet and it will go nowhere.

It'll get like 100 likes compared to a typical...

two to 3000 and yeah, that's just the, the audience is definitely a force amplifier, but only if you're good at that thing.

Like if, if most people who haven't practiced writing content for a long amount of time were given a million followers, I do not think that that would help them in the slightest.