Dan Koe

Or it can be based on a...

Video that is already doing well on YouTube.

So a good way to generate ideas that help you grow is to go to YouTube, look at the accounts in your niche or the people that kind of like tribe you want to join online and

Go to their account, go to videos filter by most popular, and then just write down 10 of the videos that you think you could recreate.

Now, the secret there is you're not watching the videos.

You're not trying to steal anything from the video itself.

You're trying to take the topic, the angle, and write your own perspective on it.

Because if other people are watching those videos, since they have a lot of views, then

they're going to just by the nature of YouTube and people binge watching things, they're going to be recommended your video.

They're going to watch that.

And if they hear you say the same things as the other person, then you're not going to stand out or be unique.

So that's what this process is.

So that's usually the two ways that I come up with newsletter ideas.

And I keep a document where I tend to

I just have a list of ideas that I can pull from.

I pick the one that I think is going to do the best that week.

Now, what I do for that is I, of course, have a place where I write the newsletter just in a note or document.

But I tend to find a few things that I've either talked about before relating to that.

So previous newsletters, previous tweets, whatever they may be.

And then