Dan Koe

And then since that's like the limiting factor out of all the platforms, that can pretty easily transfer over to any other platform.

So that gets posted to threads by Instagram.

I turn that into an image.

and post that onto LinkedIn, onto Instagram.

Sometimes I use them as a real script.

So I pull up my camera, look at my phone, read my best tweet, recite it to the camera, maybe add a bit on there.

And then I have reels, TikToks, shorts, et cetera.

And the good thing about that is

Since the ideas themselves are almost always validated ideas or have the potential to do very well, if I can nail the first idea that goes out on Twitter, then I'm practically nailing all the other content that goes out on all other platforms because...

I'm not much of a trend follower.

Sometimes I am, but most of the time I believe that the algorithms are based off of human psychology.

And if you understand human psychology and can use AI to help you understand that more,

your content will see a notable increase in engagement and other things of that nature.

So first, I'll just give an overview in this Canvas style so you understand my weekly process.

So every week I plan out my newsletter and the idea for the newsletter, it's based on

A few different things.

It could be a top-performing tweet of mine that I have before because I know that that tweet has already done well.

So I'm just going to take it, expand it into a newsletter.

That turns into a YouTube video podcast.

Good to go.