Dan Koe

If I'm looking down and reading at the newsletter, my editor just adds B-roll or text screens over my face so people can't see me looking down.

But that's the general structure of it.

And people quite like it.

The objection there usually is, well, if you're posting the same thing on two platforms, won't people notice that or won't they get bored?

And most of the time, I've seen the opposite.

There are people that read it, and then when they watch or listen to it, they get something entirely new because it's a different medium.

Other people prefer to watch or listen rather than read.

And I just feel like my philosophy behind it is I'd rather produce one amazing thing a week and just put all of my attention into that.

and put it out across all platforms rather than try to create something new for each platform and each of those things not be as good.

And there's probably marginal difference between the two paths, but I've really gotten into this flow of the weekly flow of newsletter, YouTube video, social posts across all platforms.

And it's worked out pretty well.

People don't get angry and it's seems like it's working.

But the next thing I do is I'll take the newsletter or the YouTube video and I'll plug them into a deep posts generator prompt and just the content ideas generator.

And these are both kind of the same thing for the deep posts generator.

I wrote a prompt that.

It breaks down the newsletter or whatever you feed it.

It could be a PDF, a YouTube video, anything.

I came up with this prompt, still kind of fuzzy how I did it because it was like a huge conversation.

But I broke down, I asked it to break down a bunch of these social posts that I really liked.

The way they were structured, the way they were written, and the key things that made them do really well.