Dan Koe

Now you have two tweets from one idea.

And the more you do that and practice it, then really any idea has the potential to do very well because you can just pop it into a preexisting structure or you can take a structure and plug in one of the ideas that you're trying to include in your brand.

So one thing there that I'll talk on, and then we'll get into actually doing all of that.

After I write the newsletter, I have three prompts that I like to run it through.

So this first one is just a YouTube title generator.

And I'll show you how this one's structured.

And if you do this, Greg, I can put all of these in a Google Doc so people can copy paste them and

read through them and dissect how they're structured.

But for this prompt specifically, I wrote a prompt.

I took my best like 15 titles on YouTube and I

Whatever I plug into it, the newsletter I plug into it, it pulls out the key points from that newsletter and tries to spin them into 20 to 30 YouTube titles that are similar and follow the same psychological patterns and principles as my best performing titles.

And so it spits these out here, and then I tend to read through these, cross out ones that I don't think would work, highlight ones that I think would, potentially come up with a better one from my own mind, test that out on YouTube.

If it doesn't work after two weeks, I'll try changing the title.

Usually that'll get it to a decent place in terms of views.

And the reason I create YouTube titles for this is because

My newsletter is practically an outline for my YouTube videos, right?

I have it pulled up.

As I'm looking at the screen, I mean at the camera, I'll look down, read a sentence, recite it to the camera.

Sometimes I'll riff.

Sometimes I'll read straight from it.