Dan La Savita

So we had some repeat clients, AOR clients, but a lot of project-based business.

So every year, you're starting over to refill the pipeline.

But going from agency world, which is services business, profitability from day one to managing

sort of now, you know, we were pre-revenue right now.

So going from managing a P&L to just an L has been, you know, a mental shift from sort of a CEO perspective, but it's been a good transition.

Yeah, it was, I mean, we, we never publicly disclosed it, but it was a, it was a, it was a, it was a good deal.

I think for, for, for everybody, you know, involved, not just financially, but I think we found the right, uh, the right parent company, um, to sell at least at the time when we sold the business.

No, I got to work.

So, I mean, you know, I was able to have a bit of a safety net, but no, I'm here to work and build the next big thing.

That's what we're here to do.

Yeah.

Uh, left Dentsu, uh, it was three years ago now.

Uh, I left, uh, about four months after he did, uh, they, you know, June and our other, there's four partners.

So myself, Michael, June and Eric, um, June and Eric kind of started together.

Uh, I finished out a few more months, uh, at first born and then I left and then joined them.

Michael, founded Firstborn, and then myself.

So we're the four founders for Play.

Yeah, it was relatively equal.

We started with our own capital.

So we started with a million dollars of capital.