Dan La Savita

What's too expensive to pay?

What's too little that you would want to pay?

But we're just starting those pricing conversations with users right now.

It is 12 engineers.

Oh, wow.

Majority engineers, yeah.

Yeah, well, I think it's what it affords you to do that a desktop may not afford you to do.

So for example...

When you're designing on your phone, you're designing in the native environment.

So you now get to plug into all of these native elements that iOS has to offer.

So if you're designing a video player, right?

All the primary design tools don't support native video.

They don't support native modals or live maps or haptics or input text fields.

So what happens is designers spend all these times on their desktop designing around hacks for all of these native things that you and I and everyone else feels on our mobile product.

or just prototypes, right?

We're using web technologies to simulate what a native gesture feels like, a pan gesture or a pinch and zoom.

So in Play, you're using all the real native iOS gestures and controls.

Now, that's not to say there won't be some sort of desktop companion to Play in the future.

We currently have a web dashboard, so it allows people to drag their images, their SVGs, their custom fonts over into the dashboard.

You would think that the Play web dashboard will grow in its fidelity as a tool as we're also launching iPad.