Dan La Savita

looking at those retained cohorts of people who are using the product, how are they using the product and where is that fitting into

One of the earlier things that we learned was we've got to meet designers where they already are, which is in their primary design tool, which is why we spent an enormous amount of time working on our Figma import capability, right?

So we're an and tool, right?

And so I think like play is a great compliment to Figma.

So if your design system is in Figma, you can import that design system in play and continue to use that inside of our product so that you don't have to reinvent and redesign everything inside of our product.

Yeah.

So they're generating and basically it'll be an app session and then they're engaging with adding something to their page, right?

So are they creating something on their page?

If they do that multiple times, then we're going to look to that as a retained user.

Exactly.

So we're tracking those as events.

And so if we look at the past month, there were actually 650,000 events, 650,000 individual actions inside of the product.

Across how many users?

Are there 11,000?

No, those are just app installs.

So actually we have, it's, it's far lower.

We're in the multiple thousands, but the app installs are still people who haven't gotten full access yet.

Right.

Not yet.

So we started to reach out and have conversations with some of our more active users, like how much would you pay?