Dan Martell

And they're like, I'm gonna use AI to make the sales automated.

It's like, you can't even sell.

Better advice would be fix your process manually first.

Elon Musk did this with the Model 3 production line and then he over-optimized it and automated it.

And then he came back and he added people so that he could learn.

Once you know it actually works, then you start using AI to automate the biggest bottlenecks.

Number three, let AI handle all customer service to save you money.

This is bad advice.

Customer conversations are gold mines.

It's where the golden nuggets live.

You gotta go mine for it.

That's where you learn what's broken.

You learn what features to build.

You learn what problems to solve.

Cut that off and you're flying blind.

The better advice would be use AI for the simple, repetitive questions or response times.

Have it answer calls, answer questions.

What time are you open?

Easy stuff, but keep humans in the loop for the human touch points.

Business isn't B2B, business to business, it's H2H, human to human.