Dan Martell

Number four, don't bother learning how AI works.

Why this is advice.

If you don't know how the AI thinks, you won't know its limitation, you won't know how to craft it, you won't know how to massage it, you won't know how to direct it.

I've seen founders make decisions based on completely made up data because they didn't understand how the AI makes up the answer and it made up the data, it hallucinated.

So improved advice is learn the AI fundamentals.

That way you know what is possible and what isn't.

And here's a pro tip, ask AI to teach you AI.

You can ask it, how does a language model work?

Make it simple, use a metaphor, use a simile and watch it teach you so that you can then learn how to craft it and design it to make it even better.

Number five, build everything with AI from day one.

This is why that's bad advice.

Most people don't even know what they're building yet.

So I recommend all the time, start manual, learn what works, go into a company, into a team, reverse engineer it, then add AI to scale what's proven based on what you learn.

Better advice would be figure out what works manually first and then accelerate the process with AI.

Don't replace it, then use AI to scale it.

Thanks for listening to the Martell Method.

Before we get back to the episode, if you're like a real AI founder and you have a product and customers who are paying you and you want to scale fast, here's the deal.

I want to work with you at Martell Ventures.

You don't need another investor.

What you need is a partner with distribution, proven playbooks, most importantly, connections.